{
  "id": "solar-energy-storage",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥2–12",
      "label": "lifepo4 battery参考点击出价",
      "scope": "美国，该查询的首页出价范围。",
      "note": "源英雄卡取整；源词表为¥1.8–11.7/次点击。"
    },
    {
      "value": "2/10",
      "label": "该查询前十的平台及大品牌席位",
      "scope": "仅lifepo4 battery查询。",
      "note": "不代表26词总体占比。"
    },
    {
      "value": "77%",
      "label": "样本关键词的AI概览出现率",
      "scope": "20/26个美国关键词。",
      "note": "20÷26约76.92%，记录取整为77%。"
    },
    {
      "value": "¥73",
      "label": "账户样本A的在线留资成本",
      "scope": "¥15481÷212条；案例A的9个月样本。",
      "note": "212为WhatsApp与邮件留资总数，非212条经CRM确认有效线索；对应源报留资率6.04%。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "lifepo4 battery 40,500 / off grid solar system 8,100 / solar battery system 2,900 / lithium battery storage 1,900",
              "平台/大品牌占 1–3 席，中国同级站 0 席",
              "媒体平台占位"
            ],
            [
              "本土供应商词",
              "solar battery installation cost 1,000 / tesla powerwall alternative 320 / solar battery installers near me 260",
              "平台/大品牌占 1–2 席，中国同级站 0 席",
              "竞争高难进入"
            ],
            [
              "供应商采购词",
              "custom lithium battery pack 260 / lifepo4 battery manufacturer 50 / lifepo4 battery wholesale 30 / off grid solar suppliers 30",
              "平台/大品牌占 0–1 席，中国同级站 0–5 席",
              "中国同行可行"
            ],
            [
              "技术问答词",
              "tesla power wall cost 5,400 / tesla power wall price 1,000 / price for solar battery 1,000 / how long do solar batteries last 480",
              "平台/大品牌占 1–3 席，中国同级站 0 席",
              "内容可切入"
            ],
            [
              "应用场景长尾",
              "home solar battery backup system 20",
              "平台/大品牌占 3 席，中国同级站 0 席",
              "场景长尾"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "custom lithium battery pack",
              "260",
              "8",
              "0",
              "—",
              "待测试"
            ],
            [
              "lifepo4 battery manufacturer",
              "50",
              "33",
              "3",
              "hysincere.com、gobelpower.com",
              "优先做"
            ],
            [
              "lifepo4 battery wholesale",
              "30",
              "—",
              "5",
              "manlybattery.com、sunpowernewenergy.com",
              "优先做"
            ],
            [
              "off grid solar suppliers",
              "30",
              "—",
              "0",
              "—",
              "待测试"
            ],
            [
              "wholesale solar batteries",
              "20",
              "13",
              "1",
              "avebattery.com",
              "可做"
            ],
            [
              "china solar battery manufacturer",
              "10",
              "—",
              "6",
              "avebattery.com、sankopower.com",
              "优先做"
            ],
            [
              "solar energy storage system factory",
              "10",
              "—",
              "2",
              "gsl-energy.com、avebattery.com",
              "优先做"
            ],
            [
              "solar inverter factory",
              "10",
              "—",
              "1",
              "unizsolar.com",
              "可做"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "tesla power wall cost",
              "5,400",
              "51",
              "0",
              "放后期"
            ],
            [
              "tesla power wall price",
              "1,000",
              "46",
              "0",
              "放后期"
            ],
            [
              "price for solar battery",
              "1,000",
              "—",
              "0",
              "待测试"
            ],
            [
              "how long do solar batteries last",
              "480",
              "9",
              "0",
              "待测试"
            ],
            [
              "power wall cost",
              "480",
              "53",
              "0",
              "放后期"
            ],
            [
              "solar panels and battery cost",
              "390",
              "35",
              "0",
              "待测试"
            ],
            [
              "solar panel batteries cost",
              "390",
              "28",
              "0",
              "待测试"
            ],
            [
              "enphase battery price",
              "390",
              "32",
              "0",
              "待测试"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "batería de litio para paneles solares",
              "880",
              "¥0.3–2.6"
            ],
            [
              "墨西哥（西班牙语）",
              "inversor híbrido",
              "720",
              "¥0.5–2.8"
            ],
            [
              "墨西哥（西班牙语）",
              "almacenamiento de energía solar",
              "140",
              "¥1.0–12.7"
            ],
            [
              "德国（德语）",
              "hybrid wechselrichter",
              "5,400",
              "¥1.6–10.8"
            ],
            [
              "德国（德语）",
              "solarstromspeicher",
              "1,000",
              "¥6.8–17.6"
            ],
            [
              "德国（德语）",
              "heimspeicher solar",
              "10",
              "¥5.6–19.3"
            ],
            [
              "巴西（葡萄牙语）",
              "inversor híbrido",
              "8,100",
              "¥0.4–2.6"
            ],
            [
              "巴西（葡萄牙语）",
              "bateria de lítio para energia solar",
              "480",
              "¥0.2–1.9"
            ],
            [
              "巴西（葡萄牙语）",
              "armazenamento de energia solar",
              "170",
              "¥0.9–4.6"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "manlybattery.com",
              "中国同级工厂站",
              "2",
              "8,367",
              "4,133"
            ],
            [
              "avebattery.com",
              "中国同级工厂站",
              "3",
              "5,372",
              "1,767"
            ],
            [
              "gobelpower.com",
              "中国同级工厂站",
              "2",
              "1,400",
              "558"
            ],
            [
              "hysincere.com",
              "中国同级工厂站",
              "1",
              "231",
              "228"
            ],
            [
              "sunpowernewenergy.com",
              "中国同级工厂站",
              "1",
              "248",
              "31"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "lifepo4 battery",
              "40,500",
              "¥1.8–11.7"
            ],
            [
              "off grid solar system",
              "8,100",
              "¥3.2–34.1"
            ],
            [
              "solar battery system",
              "2,900",
              "¥6.8–55.5"
            ],
            [
              "lithium battery storage",
              "1,900",
              "¥2.5–41.4"
            ],
            [
              "hybrid inverter",
              "1,900",
              "¥1.8–12.6"
            ],
            [
              "home battery storage",
              "1,300",
              "¥7.2–49.8"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "国家与实际点击成本",
          "headers": [
            "国家",
            "平均点击单价",
            "点击数"
          ],
          "rows": [
            [
              "津巴布韦",
              "¥10.4",
              "840"
            ],
            [
              "菲律宾",
              "¥5.1",
              "1,630"
            ],
            [
              "英国",
              "¥12.1",
              "458"
            ],
            [
              "坦桑尼亚",
              "¥8.8",
              "608"
            ],
            [
              "乌克兰",
              "¥7.8",
              "665"
            ],
            [
              "印度尼西亚",
              "¥6.9",
              "623"
            ],
            [
              "肯尼亚",
              "¥6.0",
              "499"
            ],
            [
              "牙买加",
              "¥7.5",
              "397"
            ],
            [
              "加纳",
              "¥9.0",
              "311"
            ],
            [
              "南非",
              "¥9.6",
              "286"
            ]
          ]
        },
        {
          "index": 2,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "installers near me",
              "本地服务意图"
            ],
            [
              "repair",
              "本地服务意图"
            ],
            [
              "training",
              "学习与培训需求"
            ],
            [
              "used",
              "二手或租赁需求"
            ],
            [
              "diy",
              "个人使用或 DIY"
            ],
            [
              "salary",
              "招聘与职业信息"
            ],
            [
              "job",
              "需按实际供货范围检查意图"
            ],
            [
              "free",
              "资料或文件查找"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "sor***wer.com",
      "metrics": [
        {
          "value": "176 → 318",
          "label": "周点击（前 4 周 → 近 4 周均值，共 67 周）"
        },
        {
          "value": "4,715",
          "label": "6–8 月点击"
        },
        {
          "value": "30%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "8.5",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-19",
            "2026-08-24"
          ],
          "axis_labels": [
            "554",
            "277",
            "0"
          ],
          "series": [
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              {
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              {
                "x": 0.196988,
                "level": 0.46
              },
              {
                "x": 0.212048,
                "level": 0.428
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              {
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              },
              {
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              },
              {
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              {
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              {
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              {
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              {
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                "level": 0.418667
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                "level": 0.594
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                "level": 0.620667
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              {
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              {
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                "level": 0.854
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              {
                "x": 0.681777,
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              {
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                "level": 0.776
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              {
                "x": 0.727259,
                "level": 1
              },
              {
                "x": 0.74247,
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              {
                "x": 0.75753,
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              {
                "x": 0.772741,
                "level": 0.774667
              },
              {
                "x": 0.787952,
                "level": 0.828667
              },
              {
                "x": 0.803012,
                "level": 0.673333
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              {
                "x": 0.818223,
                "level": 0.722
              },
              {
                "x": 0.833283,
                "level": 0.716667
              },
              {
                "x": 0.848494,
                "level": 0.638667
              },
              {
                "x": 0.863705,
                "level": 0.714667
              },
              {
                "x": 0.878765,
                "level": 0.89
              },
              {
                "x": 0.893976,
                "level": 0.657333
              },
              {
                "x": 0.909036,
                "level": 0.597333
              },
              {
                "x": 0.924247,
                "level": 0.608
              },
              {
                "x": 0.939458,
                "level": 0.559333
              },
              {
                "x": 0.954518,
                "level": 0.534
              },
              {
                "x": 0.969729,
                "level": 0.492667
              },
              {
                "x": 0.984789,
                "level": 0.574
              },
              {
                "x": 1.0,
                "level": 0.698667
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            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某太阳能逆变器出口站",
      "period": "2025-05-19—2026-08-24，均67周",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。三例同一轴区间，6–8月汇总与全部67周不是同一统计窗。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 2",
      "type": "自然流量",
      "masked_domain": "soon****ower.com",
      "metrics": [
        {
          "value": "1 → 118",
          "label": "周点击（前 4 周 → 近 4 周均值，共 67 周）"
        },
        {
          "value": "1,405",
          "label": "6–8 月点击"
        },
        {
          "value": "44%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "12.1",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-19",
            "2026-08-24"
          ],
          "axis_labels": [
            "129",
            "64",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0
              },
              {
                "x": 0.015211,
                "level": 0
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                "level": 0.031333
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                "level": 0.008
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                "level": 0.008
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                "level": 0.008
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              {
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              {
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              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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                "level": 0.767333
              },
              {
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              },
              {
                "x": 0.909036,
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              },
              {
                "x": 0.924247,
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              },
              {
                "x": 0.939458,
                "level": 1
              },
              {
                "x": 0.954518,
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              },
              {
                "x": 0.969729,
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              },
              {
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              },
              {
                "x": 1.0,
                "level": 0.884
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 2｜某太阳能逆变器出口站",
      "period": "2025-05-19—2026-08-24，均67周",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。三例同一轴区间，6–8月汇总与全部67周不是同一统计窗。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 3",
      "type": "自然流量",
      "masked_domain": "wo***lt.com",
      "metrics": [
        {
          "value": "19 → 152",
          "label": "周点击（前 4 周 → 近 4 周均值，共 67 周）"
        },
        {
          "value": "1,648",
          "label": "6–8 月点击"
        },
        {
          "value": "20%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "15.2",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-19",
            "2026-08-24"
          ],
          "axis_labels": [
            "166",
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          ],
          "series": [
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              },
              {
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              },
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                "level": 0.698667
              },
              {
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                "level": 0.590667
              },
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                "level": 0.542
              },
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                "level": 0.710667
              },
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                "level": 0.584667
              },
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                "level": 0.674667
              },
              {
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                "level": 0.831333
              },
              {
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              },
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                "level": 0.813333
              },
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                "level": 0.952
              },
              {
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                "level": 1
              },
              {
                "x": 1.0,
                "level": 0.909333
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            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 3｜某太阳能储能系统出口站",
      "period": "2025-05-19—2026-08-24，均67周",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。三例同一轴区间，6–8月汇总与全部67周不是同一统计窗。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥15,481",
          "label": "广告花费（投放 9 个月）"
        },
        {
          "value": "¥4.4",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥73",
          "label": "单个线索成本（线索 212 条）"
        },
        {
          "value": "6.04%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06"
          ],
          "axis_labels": [
            "4k",
            "2k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 57.4,
              "level": 1
            },
            {
              "x": 131.6,
              "level": 0.354667
            },
            {
              "x": 205.8,
              "level": 0.289333
            },
            {
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              "level": 0.411333
            },
            {
              "x": 354.2,
              "level": 0.434
            },
            {
              "x": 428.5,
              "level": 0.433333
            },
            {
              "x": 502.7,
              "level": 0.434
            },
            {
              "x": 576.9,
              "level": 0.287333
            },
            {
              "x": 651.1,
              "level": 0.034667
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某太阳能储能设备出口企业",
      "period": "2025-10—2026-06，共9个月",
      "measurement_note": "花费¥15481，在线留资212=WhatsApp148+邮件64，无表单；全搜索花费。CPL约¥73，不能描述为表单成本或成交成本。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 5",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥68,736",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥8.1",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥231",
          "label": "单个线索成本（线索 298 条）"
        },
        {
          "value": "3.51%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "13k",
            "7k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 1
            },
            {
              "x": 115.7,
              "level": 0.612
            },
            {
              "x": 176.4,
              "level": 0.466667
            },
            {
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              "level": 0.430667
            },
            {
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              "level": 0.594
            },
            {
              "x": 358.6,
              "level": 0.542
            },
            {
              "x": 419.3,
              "level": 0.408
            },
            {
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              "level": 0.660667
            },
            {
              "x": 540.7,
              "level": 0.188667
            },
            {
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              "level": 0.181333
            },
            {
              "x": 662.2,
              "level": 0.182
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 B｜某太阳能储能系统出口企业",
      "period": "2025-10—2026-08，共11个月",
      "measurement_note": "花费¥68736，在线留资298=WhatsApp164+邮件134；其中CRM有效线索82。¥231按298条计算；按82条复算约¥838/条有效线索，须与原CPL分开，不能互换。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 6",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥21,265",
          "label": "广告花费（投放 3 个月）"
        },
        {
          "value": "¥9.8",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥591",
          "label": "单个线索成本（线索 36 条）"
        },
        {
          "value": "1.65%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12"
          ],
          "axis_labels": [
            "11k",
            "5k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 84.1,
              "level": 1
            },
            {
              "x": 306.7,
              "level": 0.906
            },
            {
              "x": 529.4,
              "level": 0.050667
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 C｜某太阳能储能设备出口企业",
      "period": "2025-10—2025-12，共3个月",
      "measurement_note": "花费¥21265，在线留资36=WhatsApp24+邮件12；CRM有效线索15。¥591按36条计算；若另展示有效成本，可标复算约¥1418/条并保留15条分母。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "7",
      "lr": "3.7",
      "cr": "3",
      "margin": "10000",
      "orders": "3"
    },
    "presets": [
      {
        "label": "成熟账户水平",
        "values": {
          "cpc": 7,
          "lr": 3.7
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "SERP样本",
      "value": "26个美国关键词的自然前十",
      "note": "美国 Google 关键词样本；未公开独立采集日，不能标作2026年10月重新采样。"
    },
    {
      "label": "AI概览",
      "value": "20/26，77%",
      "note": "不代表所有储能查询或最新AI覆盖。"
    },
    {
      "label": "相关提问模块",
      "value": "100%",
      "note": "记录在26词样本中的出现情况。"
    },
    {
      "label": "商品展示",
      "value": "19个关键词",
      "note": "分母26；不将模块出现率当点击占比。"
    },
    {
      "label": "机会分类",
      "value": "6个可做、20个观察、0个不建议",
      "note": "合计26，仅记录当次判断。"
    },
    {
      "label": "ChatGPT观察",
      "value": "12次回答，主要提及头部品牌",
      "note": "未公开完整问题、采样日或各品牌提及分母，不推导品牌推荐概率。"
    }
  ],
  "sample_periods": [
    "GSC案例1–3：2025-05-19—2026-08-24（均67周）",
    "广告案例A：2025-10—2026-06（9个月）",
    "广告案例B：2025-10—2026-08（11个月）",
    "广告案例C：2025-10—2025-12（3个月）"
  ],
  "table_notes": [
    {
      "section": "search",
      "title": "搜索意图与前十构成",
      "note": "前十席位属于各关键词当次样本，不能把单词的x/10写成全行业市场份额；汇总中的出现次数也不是独立域名数。"
    },
    {
      "section": "seo",
      "title": "采购词与技术问答词",
      "note": "美国月搜索量与KD按源表保留。KD为Semrush指标，不能视为排名概率；破折号表示未给出数据，不能补成0。"
    },
    {
      "section": "seo",
      "title": "国际市场与本地语言",
      "note": "各行对应不同国家、语言和查询；金额为人民币计价的首页出价范围，不是实际成交成本。未公开提取日，不能称10月新数据。"
    },
    {
      "section": "seo",
      "title": "同行自然搜索估算",
      "note": "源表自然关键词与月流量为美国范围的第三方估算，不是对方后台真实访客；不得与下方GSC样本或全球流量混为一表。"
    },
    {
      "section": "ads",
      "title": "关键词广告出价",
      "note": "首页出价区间是Keyword Planner参考范围，单位人民币/次点击；实际账户CPC、每条留资成本和获客成交成本为不同口径。"
    },
    {
      "section": "ads",
      "title": "国家CPC对照",
      "note": "单位人民币/次点击，点击数为源表样本量。页面未明确该表对应哪个账户、完整期间及汇总权重，不应与某案例强行拼接计算。"
    },
    {
      "section": "ads",
      "title": "ROI交互估算",
      "note": "成交率、订单毛利与首年复购次数是记录明确列出的假设输入；估算结果不是已发生业绩。月投放批次的首年模型不能命名为当月实际利润。"
    },
    {
      "section": "cases",
      "title": "自然搜索趋势与6–8月汇总",
      "note": "周点击起止数为前4周与近4周的均值；SVG坐标只支持重画相对形状，不构造逐点原始值。6–8月汇总未给出精确起止日，图轴止于2026-08-24，不能擅改为8月31日。"
    }
  ],
  "account_notes": [
    {
      "title": "自然案例1–3",
      "period": "2025-05-19—2026-08-24，均67周",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。三例同一轴区间，6–8月汇总与全部67周不是同一统计窗。"
    },
    {
      "title": "广告案例A",
      "period": "2025-10—2026-06，共9个月",
      "qualification": "花费¥15481，在线留资212=WhatsApp148+邮件64，无表单；全搜索花费。CPL约¥73，不能描述为表单成本或成交成本。"
    },
    {
      "title": "广告案例B",
      "period": "2025-10—2026-08，共11个月",
      "qualification": "花费¥68736，在线留资298=WhatsApp164+邮件134；其中CRM有效线索82。¥231按298条计算；按82条复算约¥838/条有效线索，须与原CPL分开，不能互换。"
    },
    {
      "title": "广告案例C",
      "period": "2025-10—2025-12，共3个月",
      "qualification": "花费¥21265，在线留资36=WhatsApp24+邮件12；CRM有效线索15。¥591按36条计算；若另展示有效成本，可标复算约¥1418/条并保留15条分母。"
    }
  ],
  "anomalies": [
    "记录投放策略称案例B有298条在线留资中的82条CRM有效；英雄与卡片¥231仍使用在线总留资分母，不能命名为有效获客成本。",
    "记录建议引用的本地安装需求可能与设备出口寻源不同；低首页出价不能单独证明该国家更易成交。",
    "3个广告案例分别9、11、3个月，不能写成同一2026年10月横截面测试。"
  ],
  "brief_insights": [
    "先分清设备采购与本地安装，再筛选搜索需求。",
    "在线留资和CRM有效线索是两层指标，投放复盘应分别记录。",
    "不同系统与地区的技术条件不同，低CPC不能代替适配评审。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}