{
  "id": "pcb-electronics",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥27–170",
      "label": "pcb manufacturing参考点击出价",
      "scope": "美国，该查询的首页出价区间。",
      "note": "源英雄卡为取整值；广告词表精确范围¥27.3–169.6/次点击，不是账户实际CPC。"
    },
    {
      "value": "2/10",
      "label": "该查询前十的平台及大品牌席位",
      "scope": "仅pcb manufacturing查询。",
      "note": "不是29词合并后的市场份额。"
    },
    {
      "value": "62%",
      "label": "样本关键词的AI概览出现率",
      "scope": "18/29个美国关键词。",
      "note": "18÷29约62.07%，与源取整一致。"
    },
    {
      "value": "¥61",
      "label": "记录PCB账户的在线留资成本",
      "scope": "案例A，¥1024883与16913条在线留资。",
      "note": "绝大部分为邮件类事件，源计1454表单、15459邮件、0WhatsApp；未披露邮件事件是否真实发送、去重或销售有效。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "pcb manufacturing 8,100 / circuit board manufacturer 8,100 / pcb board 8,100 / pcba 4,400",
              "平台/大品牌占 2 席，中国同级站 0–3 席",
              "平台占位"
            ],
            [
              "本土供应商词",
              "pcb repair near me 2,900 / pcb fabrication usa 1,000 / local pcb manufacturer 30 / pcb assembly services usa 20",
              "平台/大品牌占 0–1 席，中国同级站 0–1 席",
              "本地意图"
            ],
            [
              "供应商采购词",
              "pcb board manufacturer 8,100 / printed circuit board manufacturers 8,100 / pc board manufacturers 8,100 / printed circuit manufacturer 8,100",
              "平台/大品牌占 1–3 席，中国同级站 0–1 席",
              "可打方向"
            ],
            [
              "技术问答词",
              "pcb manufacturing machine price 390 / pcb board price 260 / pcb price 260 / printed circuit board price 260",
              "平台/大品牌占 2–4 席，中国同级站 1 席",
              "性价比高"
            ],
            [
              "应用场景长尾",
              "power supply pcb design 20 / industrial control pcb assembly 10",
              "平台/大品牌占 1–2 席，中国同级站 1–5 席",
              "长尾机会"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "pcb board manufacturer",
              "8,100",
              "68",
              "1",
              "viasion.com",
              "需积累"
            ],
            [
              "printed circuit board manufacturers",
              "8,100",
              "47",
              "1",
              "viasion.com",
              "需积累"
            ],
            [
              "pc board manufacturers",
              "8,100",
              "67",
              "1",
              "nextpcb.com",
              "需积累"
            ],
            [
              "printed circuit manufacturer",
              "8,100",
              "62",
              "0",
              "—",
              "放后期"
            ],
            [
              "pcb fabrication manufacturer",
              "8,100",
              "74",
              "1",
              "elecrow.com",
              "需积累"
            ],
            [
              "pcb assembly manufacturer",
              "2,900",
              "58",
              "0",
              "—",
              "放后期"
            ],
            [
              "pcb assembly supplier",
              "2,900",
              "69",
              "1",
              "nextpcb.com",
              "需积累"
            ],
            [
              "flex pcb manufacturer",
              "590",
              "30",
              "0",
              "—",
              "待测试"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "pcb manufacturing machine price",
              "390",
              "13",
              "1",
              "可做"
            ],
            [
              "pcb board price",
              "260",
              "22",
              "1",
              "可做"
            ],
            [
              "pcb price",
              "260",
              "25",
              "1",
              "可做"
            ],
            [
              "printed circuit board price",
              "260",
              "20",
              "1",
              "可做"
            ],
            [
              "circuit board price",
              "260",
              "12",
              "1",
              "可做"
            ],
            [
              "low cost pcb manufacturing",
              "210",
              "30",
              "1",
              "可做"
            ],
            [
              "low cost pcb",
              "210",
              "31",
              "0",
              "待测试"
            ],
            [
              "pcb cost",
              "210",
              "26",
              "1",
              "可做"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "巴西（葡萄牙语）",
              "fabricação de pcb",
              "40",
              "¥3.7–18.6"
            ],
            [
              "巴西（葡萄牙语）",
              "montagem de pcb",
              "20",
              "¥3.3–28.4"
            ],
            [
              "巴西（葡萄牙语）",
              "fornecedor de pcb china",
              "0",
              "—"
            ],
            [
              "德国（德语）",
              "leiterplattenbestückung",
              "720",
              "¥35.2–107.4"
            ],
            [
              "德国（德语）",
              "ems dienstleister",
              "590",
              "¥27.8–87.8"
            ],
            [
              "德国（德语）",
              "leiterplattenhersteller",
              "110",
              "¥13.5–39.9"
            ],
            [
              "墨西哥（西班牙语）",
              "fabricación de pcb",
              "90",
              "¥3.7–25.4"
            ],
            [
              "墨西哥（西班牙语）",
              "ensamble de pcb",
              "20",
              "¥3.5–14.1"
            ],
            [
              "墨西哥（西班牙语）",
              "proveedor de pcb china",
              "0",
              "—"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "nextpcb.com",
              "中国同级工厂站",
              "8",
              "12,035",
              "15,308"
            ],
            [
              "elecrow.com",
              "中国同级工厂站",
              "3",
              "5,812",
              "7,727"
            ],
            [
              "hemeixinpcb.com",
              "中国同级工厂站",
              "1",
              "1,907",
              "3,760"
            ],
            [
              "viasion.com",
              "中国同级工厂站",
              "4",
              "5,580",
              "1,359"
            ],
            [
              "pcbonline.com",
              "中国同级工厂站",
              "2",
              "3,685",
              "884"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "pcb manufacturing",
              "8,100",
              "¥27.3–169.6"
            ],
            [
              "circuit board manufacturer",
              "8,100",
              "¥27.3–169.6"
            ],
            [
              "pcb board",
              "8,100",
              "¥12.4–50.7"
            ],
            [
              "pcb board manufacturer",
              "8,100",
              "¥27.3–169.6"
            ],
            [
              "printed circuit board manufacturers",
              "8,100",
              "¥27.3–169.6"
            ],
            [
              "pc board manufacturers",
              "8,100",
              "¥27.3–169.6"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "国家与实际点击成本",
          "headers": [
            "国家",
            "平均点击单价",
            "点击数"
          ],
          "rows": [
            [
              "美国",
              "¥22.0",
              "6,895"
            ],
            [
              "印度",
              "¥3.3",
              "35,239"
            ],
            [
              "英国",
              "¥10.2",
              "4,808"
            ],
            [
              "巴西",
              "¥4.8",
              "9,580"
            ],
            [
              "德国",
              "¥11.7",
              "3,326"
            ],
            [
              "加拿大",
              "¥12.9",
              "2,319"
            ],
            [
              "法国",
              "¥11.2",
              "2,653"
            ],
            [
              "意大利",
              "¥9.3",
              "3,196"
            ],
            [
              "澳大利亚",
              "¥15.5",
              "1,879"
            ],
            [
              "波兰",
              "¥5.7",
              "4,910"
            ]
          ]
        },
        {
          "index": 2,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "repair near me",
              "本地服务意图"
            ],
            [
              "training",
              "学习与培训需求"
            ],
            [
              "diy",
              "个人使用或 DIY"
            ],
            [
              "used machine",
              "二手或租赁需求"
            ],
            [
              "salary",
              "招聘与职业信息"
            ],
            [
              "free download",
              "资料或文件查找"
            ],
            [
              "certification exam",
              "需按实际供货范围检查意图"
            ],
            [
              "hobby kit",
              "个人使用或 DIY"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "pc***ic.com",
      "metrics": [
        {
          "value": "1578 → 8585",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "118,746",
          "label": "6–8 月点击"
        },
        {
          "value": "30%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "11.3",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "21,856",
            "10,928",
            "0"
          ],
          "series": [
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              {
                "x": 0.0,
                "level": 0.054667
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                "level": 0.086
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              {
                "x": 0.088253,
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              },
              {
                "x": 0.103012,
                "level": 0.104
              },
              {
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                "level": 0.106
              },
              {
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                "level": 0.120667
              },
              {
                "x": 0.146988,
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              },
              {
                "x": 0.161747,
                "level": 0.183333
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              {
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              },
              {
                "x": 0.191114,
                "level": 0.26
              },
              {
                "x": 0.205873,
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              },
              {
                "x": 0.220633,
                "level": 0.375333
              },
              {
                "x": 0.235241,
                "level": 0.450667
              },
              {
                "x": 0.25,
                "level": 0.497333
              },
              {
                "x": 0.264759,
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              },
              {
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                "level": 0.598667
              },
              {
                "x": 0.294127,
                "level": 0.619333
              },
              {
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              },
              {
                "x": 0.323494,
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              },
              {
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              },
              {
                "x": 0.353012,
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              },
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              },
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              },
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                "level": 0.962
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                "level": 1
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                "x": 0.470633,
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              {
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              {
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              {
                "x": 0.529367,
                "level": 0.828
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              {
                "x": 0.544127,
                "level": 0.926
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              {
                "x": 0.558886,
                "level": 0.81
              },
              {
                "x": 0.573494,
                "level": 0.743333
              },
              {
                "x": 0.588253,
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              },
              {
                "x": 0.603012,
                "level": 0.557333
              },
              {
                "x": 0.61762,
                "level": 0.509333
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              {
                "x": 0.63238,
                "level": 0.436667
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              {
                "x": 0.646988,
                "level": 0.442
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              {
                "x": 0.661747,
                "level": 0.441333
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              {
                "x": 0.676506,
                "level": 0.447333
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              {
                "x": 0.691114,
                "level": 0.486667
              },
              {
                "x": 0.705873,
                "level": 0.539333
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              {
                "x": 0.720633,
                "level": 0.624
              },
              {
                "x": 0.735241,
                "level": 0.63
              },
              {
                "x": 0.75,
                "level": 0.577333
              },
              {
                "x": 0.764759,
                "level": 0.59
              },
              {
                "x": 0.779367,
                "level": 0.620667
              },
              {
                "x": 0.794127,
                "level": 0.566667
              },
              {
                "x": 0.808886,
                "level": 0.491333
              },
              {
                "x": 0.823494,
                "level": 0.416667
              },
              {
                "x": 0.838253,
                "level": 0.384667
              },
              {
                "x": 0.853012,
                "level": 0.404
              },
              {
                "x": 0.86762,
                "level": 0.440667
              },
              {
                "x": 0.88238,
                "level": 0.434
              },
              {
                "x": 0.896988,
                "level": 0.444667
              },
              {
                "x": 0.911747,
                "level": 0.453333
              },
              {
                "x": 0.926506,
                "level": 0.419333
              },
              {
                "x": 0.941114,
                "level": 0.397333
              },
              {
                "x": 0.955873,
                "level": 0.392667
              },
              {
                "x": 0.970633,
                "level": 0.367333
              },
              {
                "x": 0.985241,
                "level": 0.408667
              },
              {
                "x": 1.0,
                "level": 0.402667
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某PCB打样代工出口站",
      "period": "2025-05-05—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。均值1578→8585，6–8月点击118746；多语言与博客份额不是广告成果。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 2",
      "type": "自然流量",
      "masked_domain": "pcb***ore.com",
      "metrics": [
        {
          "value": "60 → 60",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "741",
          "label": "6–8 月点击"
        },
        {
          "value": "34%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "27.5",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "72",
            "36",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0.764
              },
              {
                "x": 0.014759,
                "level": 0.847333
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              },
              {
                "x": 0.25,
                "level": 0.722
              },
              {
                "x": 0.264759,
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              },
              {
                "x": 0.279367,
                "level": 0.666667
              },
              {
                "x": 0.294127,
                "level": 0.778
              },
              {
                "x": 0.308886,
                "level": 0.472
              },
              {
                "x": 0.323494,
                "level": 0.555333
              },
              {
                "x": 0.338253,
                "level": 0.611333
              },
              {
                "x": 0.353012,
                "level": 0.472
              },
              {
                "x": 0.36762,
                "level": 0.819333
              },
              {
                "x": 0.38238,
                "level": 0.847333
              },
              {
                "x": 0.396988,
                "level": 0.778
              },
              {
                "x": 0.411747,
                "level": 0.708
              },
              {
                "x": 0.426506,
                "level": 0.583333
              },
              {
                "x": 0.441114,
                "level": 0.694667
              },
              {
                "x": 0.455873,
                "level": 0.611333
              },
              {
                "x": 0.470633,
                "level": 0.75
              },
              {
                "x": 0.485241,
                "level": 0.361333
              },
              {
                "x": 0.5,
                "level": 0.736
              },
              {
                "x": 0.514759,
                "level": 0.569333
              },
              {
                "x": 0.529367,
                "level": 0.541333
              },
              {
                "x": 0.544127,
                "level": 0.680667
              },
              {
                "x": 0.558886,
                "level": 0.597333
              },
              {
                "x": 0.573494,
                "level": 0.722
              },
              {
                "x": 0.588253,
                "level": 0.819333
              },
              {
                "x": 0.603012,
                "level": 0.75
              },
              {
                "x": 0.61762,
                "level": 0.638667
              },
              {
                "x": 0.63238,
                "level": 0.666667
              },
              {
                "x": 0.646988,
                "level": 0.778
              },
              {
                "x": 0.661747,
                "level": 0.694667
              },
              {
                "x": 0.676506,
                "level": 0.611333
              },
              {
                "x": 0.691114,
                "level": 0.625333
              },
              {
                "x": 0.705873,
                "level": 0.611333
              },
              {
                "x": 0.720633,
                "level": 0.638667
              },
              {
                "x": 0.735241,
                "level": 0.638667
              },
              {
                "x": 0.75,
                "level": 0.694667
              },
              {
                "x": 0.764759,
                "level": 0.458667
              },
              {
                "x": 0.779367,
                "level": 0.666667
              },
              {
                "x": 0.794127,
                "level": 0.666667
              },
              {
                "x": 0.808886,
                "level": 0.666667
              },
              {
                "x": 0.823494,
                "level": 0.583333
              },
              {
                "x": 0.838253,
                "level": 0.847333
              },
              {
                "x": 0.853012,
                "level": 0.861333
              },
              {
                "x": 0.86762,
                "level": 0.708
              },
              {
                "x": 0.88238,
                "level": 0.722
              },
              {
                "x": 0.896988,
                "level": 0.958667
              },
              {
                "x": 0.911747,
                "level": 0.736
              },
              {
                "x": 0.926506,
                "level": 0.680667
              },
              {
                "x": 0.941114,
                "level": 0.694667
              },
              {
                "x": 0.955873,
                "level": 1
              },
              {
                "x": 0.970633,
                "level": 0.694667
              },
              {
                "x": 0.985241,
                "level": 0.75
              },
              {
                "x": 1.0,
                "level": 0.916667
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 2｜某PCB打样贴片出口站",
      "period": "2025-05-05—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。显示均值60→60；不能归入所有案例均增长的结论。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 3",
      "type": "自然流量",
      "masked_domain": "silk*****eltd.com",
      "metrics": [
        {
          "value": "10 → 26",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "385",
          "label": "6–8 月点击"
        },
        {
          "value": "62%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "33.8",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "69",
            "34",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0.086667
              },
              {
                "x": 0.014759,
                "level": 0.174
              },
              {
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                "level": 0.144667
              },
              {
                "x": 0.044127,
                "level": 0.144667
              },
              {
                "x": 0.058886,
                "level": 0.116
              },
              {
                "x": 0.073494,
                "level": 0.188667
              },
              {
                "x": 0.088253,
                "level": 0.130667
              },
              {
                "x": 0.103012,
                "level": 0.232
              },
              {
                "x": 0.11762,
                "level": 0.318667
              },
              {
                "x": 0.13238,
                "level": 0.116
              },
              {
                "x": 0.146988,
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              },
              {
                "x": 0.161747,
                "level": 0.188667
              },
              {
                "x": 0.176506,
                "level": 0.188667
              },
              {
                "x": 0.191114,
                "level": 0.130667
              },
              {
                "x": 0.205873,
                "level": 0.159333
              },
              {
                "x": 0.220633,
                "level": 0.101333
              },
              {
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                "level": 0.086667
              },
              {
                "x": 0.25,
                "level": 0.232
              },
              {
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                "level": 0.144667
              },
              {
                "x": 0.279367,
                "level": 0.202667
              },
              {
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                "level": 0.217333
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              {
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              {
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              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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                "level": 0.42
              },
              {
                "x": 0.411747,
                "level": 0.58
              },
              {
                "x": 0.426506,
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              {
                "x": 0.441114,
                "level": 0.884
              },
              {
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              },
              {
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              },
              {
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                "level": 0.522
              },
              {
                "x": 0.5,
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              },
              {
                "x": 0.514759,
                "level": 0.739333
              },
              {
                "x": 0.529367,
                "level": 0.840667
              },
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                "level": 0.666667
              },
              {
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                "level": 0.768
              },
              {
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                "level": 0.492667
              },
              {
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                "level": 0.565333
              },
              {
                "x": 0.603012,
                "level": 0.782667
              },
              {
                "x": 0.61762,
                "level": 0.71
              },
              {
                "x": 0.63238,
                "level": 0.536
              },
              {
                "x": 0.646988,
                "level": 0.753333
              },
              {
                "x": 0.661747,
                "level": 0.768
              },
              {
                "x": 0.676506,
                "level": 0.565333
              },
              {
                "x": 0.691114,
                "level": 1
              },
              {
                "x": 0.705873,
                "level": 0.855333
              },
              {
                "x": 0.720633,
                "level": 0.71
              },
              {
                "x": 0.735241,
                "level": 0.927333
              },
              {
                "x": 0.75,
                "level": 0.522
              },
              {
                "x": 0.764759,
                "level": 0.724667
              },
              {
                "x": 0.779367,
                "level": 0.492667
              },
              {
                "x": 0.794127,
                "level": 0.681333
              },
              {
                "x": 0.808886,
                "level": 0.594
              },
              {
                "x": 0.823494,
                "level": 0.652
              },
              {
                "x": 0.838253,
                "level": 0.434667
              },
              {
                "x": 0.853012,
                "level": 0.565333
              },
              {
                "x": 0.86762,
                "level": 0.406
              },
              {
                "x": 0.88238,
                "level": 0.391333
              },
              {
                "x": 0.896988,
                "level": 0.304667
              },
              {
                "x": 0.911747,
                "level": 0.362
              },
              {
                "x": 0.926506,
                "level": 0.522
              },
              {
                "x": 0.941114,
                "level": 0.333333
              },
              {
                "x": 0.955873,
                "level": 0.406
              },
              {
                "x": 0.970633,
                "level": 0.478
              },
              {
                "x": 0.985241,
                "level": 0.333333
              },
              {
                "x": 1.0,
                "level": 0.304667
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 3｜某电子代工EMS出口站",
      "period": "2025-05-05—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥1,024,883",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥6.7",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥61",
          "label": "单个线索成本（线索 16,913 条）"
        },
        {
          "value": "11.03%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "109k",
            "55k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.818
            },
            {
              "x": 115.7,
              "level": 0.848667
            },
            {
              "x": 176.4,
              "level": 0.801333
            },
            {
              "x": 237.1,
              "level": 0.854667
            },
            {
              "x": 297.8,
              "level": 0.696
            },
            {
              "x": 358.6,
              "level": 0.876667
            },
            {
              "x": 419.3,
              "level": 1
            },
            {
              "x": 480.0,
              "level": 0.878
            },
            {
              "x": 540.7,
              "level": 0.918667
            },
            {
              "x": 601.5,
              "level": 0.828
            },
            {
              "x": 662.2,
              "level": 0.876667
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某PCB制造出口企业",
      "period": "2025-10—2026-08，共11个月",
      "measurement_note": "全搜索花费¥1024883，在线留资16913；复算每条约¥60.6，源取整¥61。搜索CPC¥6.7与留资率11.03%为记录指标，事件真实性和成交未公开。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 5",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥46,676",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥10.9",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥175",
          "label": "单个线索成本（线索 266 条）"
        },
        {
          "value": "6.2%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "7k",
            "4k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.788
            },
            {
              "x": 115.7,
              "level": 0.137333
            },
            {
              "x": 176.4,
              "level": 0.838
            },
            {
              "x": 237.1,
              "level": 0.763333
            },
            {
              "x": 297.8,
              "level": 1
            },
            {
              "x": 358.6,
              "level": 0.574
            },
            {
              "x": 419.3,
              "level": 0.271333
            },
            {
              "x": 480.0,
              "level": 0.890667
            },
            {
              "x": 540.7,
              "level": 0.648
            },
            {
              "x": 601.5,
              "level": 0.336
            },
            {
              "x": 662.2,
              "level": 0.206
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 B｜某传感器出口企业",
      "period": "2025-10—2026-08，共11个月",
      "measurement_note": "花费¥46676，在线留资266=表单110+WhatsApp128+邮件28，成本约¥175；产品是传感器，并非另一家PCB制造账户，横向比较须保留产品差异。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "9",
      "lr": "8.6",
      "cr": "3",
      "margin": "15000",
      "orders": "2"
    },
    "presets": [
      {
        "label": "成熟账户水平",
        "values": {
          "cpc": 9,
          "lr": 8.6
        }
      },
      {
        "label": "只投美国",
        "values": {
          "cpc": 22,
          "lr": 8.6
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "SERP样本",
      "value": "29个美国关键词的自然前十",
      "note": "美国 Google 关键词样本；未公开独立采集日，不能标作2026年10月重新采样。"
    },
    {
      "label": "AI概览",
      "value": "18/29，62%",
      "note": "分母29为当次选词样本。"
    },
    {
      "label": "相关提问模块",
      "value": "100%",
      "note": "源报告29词均出现。"
    },
    {
      "label": "本地模块与商品展示",
      "value": "16个本地模块、9个商品模块",
      "note": "模块数量不是有效买家或自然点击数量。"
    },
    {
      "label": "ChatGPT测试",
      "value": "12次回答中提及7家企业",
      "note": "企业数与回答数是不同单位；不推导7/12的品牌推荐成功率。"
    }
  ],
  "sample_periods": [
    "GSC案例1–3：2025-05-05—2026-08-24（均69周）",
    "广告案例A及B：2025-10—2026-08（均11个月）"
  ],
  "table_notes": [
    {
      "section": "search",
      "title": "搜索意图与前十构成",
      "note": "前十席位属于各关键词当次样本，不能把单词的x/10写成全行业市场份额；汇总中的出现次数也不是独立域名数。"
    },
    {
      "section": "seo",
      "title": "采购词与技术问答词",
      "note": "美国月搜索量与KD按源表保留。KD为Semrush指标，不能视为排名概率；破折号表示未给出数据，不能补成0。"
    },
    {
      "section": "seo",
      "title": "国际市场与本地语言",
      "note": "各行对应不同国家、语言和查询；金额为人民币计价的首页出价范围，不是实际成交成本。未公开提取日，不能称10月新数据。"
    },
    {
      "section": "seo",
      "title": "同行自然搜索估算",
      "note": "源表自然关键词与月流量为美国范围的第三方估算，不是对方后台真实访客；不得与下方GSC样本或全球流量混为一表。"
    },
    {
      "section": "ads",
      "title": "关键词广告出价",
      "note": "首页出价区间是Keyword Planner参考范围，单位人民币/次点击；实际账户CPC、每条留资成本和获客成交成本为不同口径。"
    },
    {
      "section": "ads",
      "title": "国家CPC对照",
      "note": "单位人民币/次点击，点击数为源表样本量。页面未明确该表对应哪个账户、完整期间及汇总权重，不应与某案例强行拼接计算。"
    },
    {
      "section": "ads",
      "title": "ROI交互估算",
      "note": "成交率、订单毛利与首年复购次数是记录明确列出的假设输入；估算结果不是已发生业绩。月投放批次的首年模型不能命名为当月实际利润。"
    },
    {
      "section": "cases",
      "title": "自然搜索趋势与6–8月汇总",
      "note": "周点击起止数为前4周与近4周的均值；SVG坐标只支持重画相对形状，不构造逐点原始值。6–8月汇总未给出精确起止日，图轴止于2026-08-24，不能擅改为8月31日。"
    }
  ],
  "account_notes": [
    {
      "title": "自然案例1：PCB打样代工",
      "period": "2025-05-05—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。均值1578→8585，6–8月点击118746；多语言与博客份额不是广告成果。"
    },
    {
      "title": "自然案例2：PCB打样贴片",
      "period": "2025-05-05—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。显示均值60→60；不能归入所有案例均增长的结论。"
    },
    {
      "title": "自然案例3：EMS",
      "period": "2025-05-05—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。"
    },
    {
      "title": "广告案例A：PCB制造",
      "period": "2025-10—2026-08，共11个月",
      "qualification": "全搜索花费¥1024883，在线留资16913；复算每条约¥60.6，源取整¥61。搜索CPC¥6.7与留资率11.03%为记录指标，事件真实性和成交未公开。"
    },
    {
      "title": "广告案例B：传感器",
      "period": "2025-10—2026-08，共11个月",
      "qualification": "花费¥46676，在线留资266=表单110+WhatsApp128+邮件28，成本约¥175；产品是传感器，并非另一家PCB制造账户，横向比较须保留产品差异。"
    }
  ],
  "anomalies": [
    "行业页将PCB制造与传感器账户并列；¥61–175不是两家相同业务PCB工厂的可比成本区间。",
    "自然案例2首末4周均值60→60，不能用“所有样本增长”或自动生成上涨倍数描述。",
    "正文将部分获取称为询盘，但未披露邮件类事件的触发和去重定义，不能把16913自动视为独立采购人或有效商机。"
  ],
  "brief_insights": [
    "裸板、组装和传感器的采购任务不同，账户成本应保留产品背景。",
    "邮件类事件占比高时，先确认事件定义再评价有效询盘。",
    "技术内容可服务工程评估，但访问增长还需要销售阶段证据。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}