{
  "id": "mining-machinery",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥9–45",
      "label": "美国「mining equipment」首页出价区间（每次点击）",
      "scope": "美国单一关键词“mining equipment”的Keyword Planner首页出价参考",
      "note": "首屏采用简化区间；广告表精确值为¥9.2–45.4。不是实际点击费，未公开精确采集日。"
    },
    {
      "value": "4/10",
      "label": "该词自然排名前十中，平台和大品牌占的席位",
      "scope": "同一关键词的自然排名前十，按记录的平台/大品牌分类",
      "note": "只适用于该词，不是行业平台流量份额；分类来自记录。"
    },
    {
      "value": "65%",
      "label": "矿山机械相关搜索出现 AI 概览的比例（20/31）",
      "scope": "所选31个美国关键词结果页，AI概览出现20/31",
      "note": "原始分子分母保留；百分比为整数展示。并非AI用户或采购商覆盖率。"
    },
    {
      "value": "¥144",
      "label": "选取的广告案例里，示例的单个线索成本（点击到留资转化率 7.15%）",
      "scope": "广告账户样本A；搜索广告100%，在线留资口径。",
      "note": "¥97,616/680条在线线索≈¥144；680/9,508≈7.15%。这是所选在线留资案例值，不是独立成交客户成本。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "mining equipment 5,400 / ball mill 3,600 / grinding mill 1,900 / mining machinery 1,300",
              "平台/大品牌占 1–4 席，中国同级站 0 席",
              "媒体平台占优"
            ],
            [
              "本土供应商词",
              "used mining equipment for sale 90 / mining equipment financing 50 / mining equipment auction 30 / mining equipment repair services 20",
              "平台/大品牌占 0–2 席，中国同级站 0 席",
              "量小且意图杂"
            ],
            [
              "供应商采购词",
              "mining suppliers 480 / mining equipment suppliers 390 / mining equipment manufacturers 260 / mining machinery manufacturers 260",
              "平台/大品牌占 0–2 席，中国同级站 0 席",
              "供应商词可做"
            ],
            [
              "技术问答词",
              "crusher wear parts 110 / asphalt milling machine price 110 / gold extraction methods 90 / jaw crusher vs cone crusher 70",
              "平台/大品牌占 0–5 席，中国同级站 0–2 席",
              "长尾知识词"
            ],
            [
              "应用场景长尾",
              "small scale mining equipment 20 / gold ore processing plant 10 / copper ore flotation machine 10 / limestone grinding ball mill 10",
              "平台/大品牌占 1–3 席，中国同级站 2–4 席",
              "应用场景词"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "mining suppliers",
              "480",
              "8",
              "0",
              "—",
              "待测试"
            ],
            [
              "mining equipment suppliers",
              "390",
              "48",
              "0",
              "—",
              "放后期"
            ],
            [
              "mining equipment manufacturers",
              "260",
              "17",
              "0",
              "—",
              "待测试"
            ],
            [
              "mining machinery manufacturers",
              "260",
              "36",
              "0",
              "—",
              "待测试"
            ],
            [
              "ball mill supplier",
              "70",
              "—",
              "0",
              "—",
              "待测试"
            ],
            [
              "ball mill suppliers",
              "70",
              "—",
              "1",
              "minejxsc.com",
              "可做"
            ],
            [
              "ball mill manufacturers",
              "50",
              "22",
              "1",
              "minejxsc.com",
              "可做"
            ],
            [
              "mining equipment china",
              "20",
              "—",
              "4",
              "tuoxingmachinery.com、andamanpartners.com",
              "优先做"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "crusher wear parts",
              "110",
              "4",
              "0",
              "待测试"
            ],
            [
              "asphalt milling machine price",
              "110",
              "3",
              "0",
              "待测试"
            ],
            [
              "gold extraction methods",
              "90",
              "23",
              "1",
              "可做"
            ],
            [
              "jaw crusher vs cone crusher",
              "70",
              "—",
              "2",
              "优先做"
            ],
            [
              "mining excavator price",
              "30",
              "—",
              "0",
              "待测试"
            ],
            [
              "cat 6060 excavator price",
              "20",
              "—",
              "0",
              "待测试"
            ],
            [
              "ball mill price",
              "20",
              "14",
              "0",
              "待测试"
            ],
            [
              "ball mill cost",
              "20",
              "—",
              "0",
              "待测试"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "trituradora de piedra",
              "880",
              "¥3.2–10.6"
            ],
            [
              "墨西哥（西班牙语）",
              "molino de bolas",
              "880",
              "¥6.4–17.8"
            ],
            [
              "墨西哥（西班牙语）",
              "maquinaria para mineria",
              "140",
              "¥4.3–15.9"
            ],
            [
              "巴西（葡萄牙语）",
              "moinho de bolas",
              "1,600",
              "¥3.7–16.9"
            ],
            [
              "巴西（葡萄牙语）",
              "britador de mandíbula",
              "1,300",
              "¥1.5–10.5"
            ],
            [
              "巴西（葡萄牙语）",
              "máquinas de mineração",
              "880",
              "¥0.7–9.8"
            ],
            [
              "印度尼西亚（印尼语）",
              "ball mill",
              "2,400",
              "¥7.1–19.9"
            ],
            [
              "印度尼西亚（印尼语）",
              "mesin crusher",
              "1,000",
              "¥3.8–10.4"
            ],
            [
              "印度尼西亚（印尼语）",
              "mesin pertambangan",
              "20",
              "—"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "ftmmachinery.com",
              "中国同级工厂站",
              "2",
              "5,729",
              "3,839"
            ],
            [
              "minejxsc.com",
              "中国同级工厂站",
              "4",
              "1,510",
              "1,837"
            ],
            [
              "tuoxingmachinery.com",
              "中国同级工厂站",
              "1",
              "54",
              "48"
            ],
            [
              "faboglobal.com",
              "中国同级工厂站",
              "1",
              "120",
              "34"
            ],
            [
              "baichy.com",
              "中国同级工厂站",
              "2",
              "315",
              "31"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "mining equipment",
              "5,400",
              "¥9.2–45.4"
            ],
            [
              "ball mill",
              "3,600",
              "¥11.2–30.7"
            ],
            [
              "grinding mill",
              "1,900",
              "¥1.7–19.2"
            ],
            [
              "mining machinery",
              "1,300",
              "¥10.1–34.4"
            ],
            [
              "crusher machine",
              "590",
              "¥6.7–22.8"
            ],
            [
              "mining suppliers",
              "480",
              "¥10.0–53.7"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "国家与实际点击成本",
          "headers": [
            "国家",
            "平均点击单价",
            "点击数"
          ],
          "rows": [
            [
              "巴西",
              "¥17.2",
              "885"
            ],
            [
              "南非",
              "¥10.2",
              "973"
            ],
            [
              "加纳",
              "¥10.2",
              "706"
            ],
            [
              "智利",
              "¥15.5",
              "387"
            ],
            [
              "玻利维亚",
              "¥7.0",
              "635"
            ],
            [
              "委内瑞拉",
              "¥2.4",
              "1,281"
            ],
            [
              "阿根廷",
              "¥12.4",
              "235"
            ],
            [
              "津巴布韦",
              "¥14.2",
              "203"
            ],
            [
              "英国",
              "¥16.2",
              "156"
            ],
            [
              "哥伦比亚",
              "¥5.3",
              "354"
            ]
          ]
        },
        {
          "index": 2,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "used / second hand / surplus",
              "二手或租赁需求"
            ],
            [
              "rental / hire / lease",
              "二手或租赁需求"
            ],
            [
              "repair / maintenance / service",
              "本地服务意图"
            ],
            [
              "financing / loan / lease purchase",
              "需按实际供货范围检查意图"
            ],
            [
              "auction / liquidation",
              "需按实际供货范围检查意图"
            ],
            [
              "training / course / certification",
              "学习与培训需求"
            ],
            [
              "job / vacancy / hiring",
              "招聘与职业信息"
            ],
            [
              "manual / diagram / schematic",
              "资料或文件查找"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "chi***hd.com",
      "metrics": [
        {
          "value": "8 → 67",
          "label": "周点击（前 4 周 → 近 4 周均值，共 64 周）"
        },
        {
          "value": "722",
          "label": "6–8 月点击"
        },
        {
          "value": "49%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "14.7",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-06-09",
            "2026-08-24"
          ],
          "axis_labels": [
            "83",
            "42",
            "0"
          ],
          "series": [
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              {
                "x": 0.0,
                "level": 0
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              },
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                "level": 0.783333
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              },
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                "level": 0.879333
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                "level": 0.482
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              {
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                "level": 0.409333
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              {
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                "level": 0.506
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                "x": 0.904819,
                "level": 0.590667
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              {
                "x": 0.920633,
                "level": 0.554
              },
              {
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                "level": 0.674667
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              {
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                "level": 0.710667
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                "x": 0.984187,
                "level": 0.771333
              },
              {
                "x": 1.0,
                "level": 1
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某化工矿山设备出口站",
      "period": "2025-06-09—2026-08-24；64周；摘要6–8月",
      "measurement_note": "周点击前后4周均值8→67；摘要722点击、90,893展示、平均排名14.7；非品牌长尾49%。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 2",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥97,616",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥10.3",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥144",
          "label": "单个线索成本（线索 680 条）"
        },
        {
          "value": "7.15%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "14k",
            "7k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.744
            },
            {
              "x": 115.7,
              "level": 0.494
            },
            {
              "x": 176.4,
              "level": 0.358667
            },
            {
              "x": 237.1,
              "level": 0.456667
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            {
              "x": 297.8,
              "level": 0.433333
            },
            {
              "x": 358.6,
              "level": 0.92
            },
            {
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            },
            {
              "x": 480.0,
              "level": 1
            },
            {
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            {
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          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某矿山机械出口企业",
      "period": "25/10—26/08；11个月",
      "measurement_note": "¥97,616；9,508点击；680在线留资＝5表单+631 WhatsApp+44邮件；搜索100%；CPA¥144、7.15%。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 3",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥314,882",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥4.4",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥175",
          "label": "单个线索成本（线索 1,796 条）"
        },
        {
          "value": "38%",
          "label": "预算投在搜索广告的比例"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "38k",
            "19k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 1
            },
            {
              "x": 115.7,
              "level": 0.882667
            },
            {
              "x": 176.4,
              "level": 0.592667
            },
            {
              "x": 237.1,
              "level": 0.7
            },
            {
              "x": 297.8,
              "level": 0.786
            },
            {
              "x": 358.6,
              "level": 0.769333
            },
            {
              "x": 419.3,
              "level": 0.698
            },
            {
              "x": 480.0,
              "level": 0.78
            },
            {
              "x": 540.7,
              "level": 0.759333
            },
            {
              "x": 601.5,
              "level": 0.622
            },
            {
              "x": 662.2,
              "level": 0.720667
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 B｜某矿山机械出口企业",
      "period": "25/10—26/08；11个月",
      "measurement_note": "¥314,882；1,796在线留资＝316表单+1,480 WhatsApp；CPA¥175。花费搜索38%、需求开发62%；¥4.4标为搜索CPC，不能用总花费除它反推出全渠道点击。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥887,037",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥8.9",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥812",
          "label": "单个线索成本（线索 1,093 条）"
        },
        {
          "value": "50%",
          "label": "预算投在搜索广告的比例"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "97k",
            "48k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.909333
            },
            {
              "x": 115.7,
              "level": 0.909333
            },
            {
              "x": 176.4,
              "level": 0.852667
            },
            {
              "x": 237.1,
              "level": 0.906
            },
            {
              "x": 297.8,
              "level": 0.819333
            },
            {
              "x": 358.6,
              "level": 1
            },
            {
              "x": 419.3,
              "level": 0.783333
            },
            {
              "x": 480.0,
              "level": 0.665333
            },
            {
              "x": 540.7,
              "level": 0.692667
            },
            {
              "x": 601.5,
              "level": 0.804
            },
            {
              "x": 662.2,
              "level": 0.822
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 C｜某矿山机械出口企业",
      "period": "25/10—26/08；11个月",
      "measurement_note": "¥887,037；CRM有效线索1,093；CPA¥812；花费搜索50%、需求开发50%；¥8.9为标示搜索CPC。网页三类留资显示0不代表CRM没有历史记录。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "10",
      "lr": "7.2",
      "cr": "2",
      "margin": "60000",
      "orders": "1"
    },
    "presets": [
      {
        "label": "成熟账户水平",
        "values": {
          "cpc": 10,
          "lr": 7.2
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "关键词结果样本",
      "value": "31个词的美国Google前十",
      "note": "样本选取的美国 Google 关键词样本；未披露逐词采集日，页面更新月份不等同采样日期。"
    },
    {
      "label": "SERP模块出现次数",
      "value": "AI概览20（65%）；PAA27（87%）；图片16；购物14",
      "note": "模块可在同一结果页共现；百分比为整数展示。"
    },
    {
      "label": "关键词可做性分类",
      "value": "10现在能做 / 19需观察 / 2暂不建议",
      "note": "合计31；仅反映样本所选关键词及其判定规则。"
    },
    {
      "label": "域名在样本前十出现次数",
      "value": "Wikipedia12；YouTube11；mbmmllc6；liebherr5；mining.sandvik5；911metallurgist5",
      "note": "跨关键词域名频次，不能当流量份额。"
    },
    {
      "label": "AI概览引用计数",
      "value": "google.com 7；mbmmllc.com 4；Liebherr 2；Sandvik 2",
      "note": "记录未同时披露完整引用清单与采集日期。"
    },
    {
      "label": "ChatGPT测试数量",
      "value": "未披露明确问题数或回答数",
      "note": "正文仅称点名的企业包含记录中标记的客户；不能补写成12次或我方客户。"
    }
  ],
  "sample_periods": [
    "2026年9月（页面更新）",
    "2025-06-09—2026-08-24（GSC图轴，64周）",
    "6–8月（GSC摘要记录）",
    "25/10—26/08（广告A/B/C图轴，11个月）"
  ],
  "table_notes": [
    {
      "section": "ads",
      "title": "美国关键词首页出价",
      "note": "首页¥9–45是mining equipment简化区间；表格为¥9.2–45.4，Keyword Planner参考出价，不等于账户CPC。"
    },
    {
      "section": "ads",
      "title": "各国平均点击单价",
      "note": "巴西¥17.2、南非¥10.2等为选取账户的国家表。未明示该表具体归并账户及统计期间，不能直接套用某一案例总花费计算。"
    },
    {
      "section": "cases",
      "title": "广告账户口径",
      "note": "A/B为在线留资，C为CRM回传有效线索；成本分母不同，应分行保留。"
    },
    {
      "section": "seo",
      "title": "同行自然流量估算",
      "note": "Semrush美国月自然流量为工具估算；记录列5家同级站31—3,839，不是GSC实测或市场总量。"
    },
    {
      "section": "roi",
      "title": "ROI估算器与图表窗口",
      "note": "成交率、单笔毛利、首年下单次数等默认项在记录注明为假设，不是实测经营数据。GSC/花费SVG未公开精确逐点数值时仅说明图形观察，不从像素推造原始点值。"
    }
  ],
  "account_notes": [
    {
      "title": "GSC案例1｜chi***hd.com",
      "period": "2025-06-09—2026-08-24；64周；摘要6–8月",
      "qualification": "周点击前后4周均值8→67；摘要722点击、90,893展示、平均排名14.7；非品牌长尾49%。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告A｜矿山机械",
      "period": "25/10—26/08；11个月",
      "qualification": "¥97,616；9,508点击；680在线留资＝5表单+631 WhatsApp+44邮件；搜索100%；CPA¥144、7.15%。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告B｜矿山机械",
      "period": "25/10—26/08；11个月",
      "qualification": "¥314,882；1,796在线留资＝316表单+1,480 WhatsApp；CPA¥175。花费搜索38%、需求开发62%；¥4.4标为搜索CPC，不能用总花费除它反推出全渠道点击。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告C｜矿山机械",
      "period": "25/10—26/08；11个月",
      "qualification": "¥887,037；CRM有效线索1,093；CPA¥812；花费搜索50%、需求开发50%；¥8.9为标示搜索CPC。网页三类留资显示0不代表CRM没有历史记录。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    }
  ],
  "anomalies": [
    "A/B在线留资与C的CRM有效线索不是相同转化事件；¥144、¥175、¥812不能直接解释为渠道优劣或单纯降本。",
    "B/C同时投需求开发，卡片CPC注明搜索，叙述却泛称平均点击成本；保留搜索限定，不能按全渠道CPC使用。",
    "C的表单/WhatsApp/邮件均为0，但CRM有效线索1,093；记录没有披露两套记录的映射与去重。",
    "记录显示低成本或高意向为其商业解读，未提供独立线索质量审计，不作为我方结论。",
    "8页源更新均为2026年9月；2026年10月15日仅为新获取/整理日期，不改写为10月统计。关键词/AI采样未披露精确逐词日期。",
    "GSC摘要记录为6–8月，图轴止于2026-08-24；不足以声称数据覆盖8月31日或完整自然季度。"
  ],
  "brief_insights": [
    "账户样本区分在线留资与CRM有效线索。",
    "国家表与账户总值不宜交叉推算。",
    "记录仅披露31个美国词的结果样本。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}
