{
  "id": "medical-devices",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥18–54",
      "label": "美国「medical devices」首页出价区间（每次点击）",
      "scope": "首屏指定关键词、美国Google；金额单位沿用记录¥。",
      "note": "对应medical devices；正文为¥17.8–53.7，首屏取整18–54。是首页出价估计。"
    },
    {
      "value": "2/10",
      "label": "该词自然排名前十中，平台和大品牌占的席位",
      "scope": "首屏指定单一关键词的前十自然结果。",
      "note": "只针对medical devices的前十自然结果，不是27词整体统计。"
    },
    {
      "value": "52%",
      "label": "医疗器械相关搜索出现 AI 概览的比例（14/27）",
      "scope": "样本选取的美国Google相关关键词样本。",
      "note": "14÷27约51.9%，四舍五入52%。"
    },
    {
      "value": "¥175",
      "label": "选取的广告案例里，示例的单个线索成本（点击到留资转化率 1.71%）",
      "scope": "历史广告账户样本；非我方结果。",
      "note": "账户样本A投放11个月，¥365,314/2,091条在线留资约¥174.7；1.71%为点击到在线留资比例，不是成交率。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "medical supplies 49,500 / medical equipment 14,800 / disposable gloves 14,800 / medical devices 12,100",
              "平台/大品牌占 2–7 席，中国同级站 0 席",
              "大词先不碰"
            ],
            [
              "本土供应商词",
              "medical equipment suppliers near me 260 / medical equipment repair services 210 / medical device distributors usa 10 / local medical equipment suppliers 10",
              "平台/大品牌占 0–3 席，中国同级站 0 席",
              "需观察"
            ],
            [
              "供应商采购词",
              "medical equipment suppliers 49,500 / wholesale medical supplies 2,400 / hospital equipment suppliers 210 / wholesale medical supply distributors 110",
              "平台/大品牌占 3–4 席，中国同级站 0 席",
              "供应商词"
            ],
            [
              "技术问答词",
              "mri machine cost 4,400 / hospital bed cost 1,300 / mri machine price 1,000 / ct scan machine price 1,000",
              "平台/大品牌占 0–3 席，中国同级站 0 席",
              "技术问答"
            ],
            [
              "应用场景长尾",
              "patient monitors for hospitals 210",
              "平台/大品牌占 4 席，中国同级站 0 席",
              "应用场景"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "medical equipment suppliers",
              "49,500",
              "65",
              "0",
              "—",
              "放后期"
            ],
            [
              "wholesale medical supplies",
              "2,400",
              "59",
              "0",
              "—",
              "放后期"
            ],
            [
              "hospital equipment suppliers",
              "210",
              "64",
              "0",
              "—",
              "放后期"
            ],
            [
              "wholesale medical supply distributors",
              "110",
              "57",
              "0",
              "—",
              "放后期"
            ],
            [
              "medical gloves wholesale",
              "40",
              "21",
              "0",
              "—",
              "待测试"
            ],
            [
              "disposable gloves wholesale",
              "40",
              "3",
              "0",
              "—",
              "待测试"
            ],
            [
              "china medical equipment manufacturer",
              "20",
              "—",
              "6",
              "china-greetmed.com、bkamed.com",
              "优先做"
            ],
            [
              "vinyl gloves wholesale",
              "20",
              "7",
              "0",
              "—",
              "待测试"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "mri machine cost",
              "4,400",
              "27",
              "0",
              "待测试"
            ],
            [
              "hospital bed cost",
              "1,300",
              "19",
              "0",
              "待测试"
            ],
            [
              "mri machine price",
              "1,000",
              "28",
              "0",
              "待测试"
            ],
            [
              "ct scan machine price",
              "1,000",
              "28",
              "0",
              "待测试"
            ],
            [
              "oxygen concentrator price",
              "880",
              "33",
              "0",
              "待测试"
            ],
            [
              "ultrasound machine cost",
              "720",
              "21",
              "0",
              "待测试"
            ],
            [
              "hospital bed price",
              "720",
              "20",
              "0",
              "待测试"
            ],
            [
              "ultrasound machine price",
              "720",
              "22",
              "0",
              "待测试"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "equipo medico",
              "5,400",
              "¥2.2–9.6"
            ],
            [
              "墨西哥（西班牙语）",
              "guantes desechables",
              "1,900",
              "¥0.3–2.5"
            ],
            [
              "墨西哥（西班牙语）",
              "proveedores de equipo medico",
              "110",
              "¥4.1–15.9"
            ],
            [
              "德国（德语）",
              "einweghandschuhe",
              "5,400",
              "¥3.9–21.6"
            ],
            [
              "德国（德语）",
              "diagnosegeräte",
              "5,400",
              "¥1.7–12.5"
            ],
            [
              "德国（德语）",
              "medizinische geräte",
              "590",
              "¥7.9–31.2"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "مستلزمات طبية",
              "74,000",
              "¥0.9–3.8"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "معدات طبية",
              "5,400",
              "¥0.9–4.4"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "قفازات طبية",
              "1,300",
              "¥1.8–5.5"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "bkamed.com",
              "中国同级工厂站",
              "1",
              "647",
              "419"
            ],
            [
              "chinameddevice.com",
              "中国同级工厂站",
              "1",
              "601",
              "365"
            ],
            [
              "china-greetmed.com",
              "中国同级工厂站",
              "1",
              "930",
              "231"
            ],
            [
              "en.medtecchina.com",
              "中国同级工厂站",
              "1",
              "129",
              "112"
            ],
            [
              "superstarmedicals.com",
              "中国同级工厂站",
              "1",
              "10",
              "2"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "medical supplies",
              "49,500",
              "¥6.3–50.1"
            ],
            [
              "medical equipment suppliers",
              "49,500",
              "¥6.3–50.1"
            ],
            [
              "medical equipment",
              "14,800",
              "¥6.0–47.5"
            ],
            [
              "disposable gloves",
              "14,800",
              "¥6.0–29.4"
            ],
            [
              "medical devices",
              "12,100",
              "¥17.8–53.7"
            ],
            [
              "surgical instruments",
              "8,100",
              "¥13.9–47.4"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "国家与实际点击成本",
          "headers": [
            "国家",
            "平均点击单价",
            "点击数"
          ],
          "rows": [
            [
              "美国",
              "¥18.7",
              "4,899"
            ],
            [
              "墨西哥",
              "¥2.2",
              "13,492"
            ],
            [
              "加拿大",
              "¥15.4",
              "1,765"
            ],
            [
              "厄瓜多尔",
              "¥3.1",
              "6,905"
            ],
            [
              "哥伦比亚",
              "¥3.1",
              "6,107"
            ],
            [
              "菲律宾",
              "¥2.3",
              "7,138"
            ],
            [
              "马来西亚",
              "¥3.7",
              "3,369"
            ],
            [
              "秘鲁",
              "¥2.8",
              "4,448"
            ],
            [
              "肯尼亚",
              "¥2.9",
              "4,228"
            ],
            [
              "加纳",
              "¥3.7",
              "3,179"
            ]
          ]
        },
        {
          "index": 2,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "repair",
              "本地服务意图"
            ],
            [
              "training",
              "学习与培训需求"
            ],
            [
              "near me",
              "本地服务意图"
            ],
            [
              "used",
              "二手或租赁需求"
            ],
            [
              "rental",
              "二手或租赁需求"
            ],
            [
              "salary",
              "招聘与职业信息"
            ],
            [
              "manual",
              "资料或文件查找"
            ],
            [
              "job",
              "需按实际供货范围检查意图"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "ar***n.com",
      "metrics": [
        {
          "value": "414 → 402",
          "label": "周点击（前 4 周 → 近 4 周均值，共 12 周）"
        },
        {
          "value": "5,322",
          "label": "6–8 月点击"
        },
        {
          "value": "8%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "12.3",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2026-06-08",
            "2026-08-24"
          ],
          "axis_labels": [
            "480",
            "240",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0.814667
              },
              {
                "x": 0.090964,
                "level": 0.858667
              },
              {
                "x": 0.181777,
                "level": 0.877333
              },
              {
                "x": 0.272741,
                "level": 0.904
              },
              {
                "x": 0.363705,
                "level": 1
              },
              {
                "x": 0.454518,
                "level": 0.810667
              },
              {
                "x": 0.545482,
                "level": 0.789333
              },
              {
                "x": 0.636295,
                "level": 0.827333
              },
              {
                "x": 0.727259,
                "level": 0.772667
              },
              {
                "x": 0.818223,
                "level": 0.85
              },
              {
                "x": 0.909036,
                "level": 0.883333
              },
              {
                "x": 1.0,
                "level": 0.846
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某医疗设备出口站",
      "period": "2026-06-08 至 2026-08-24；共12周",
      "measurement_note": "历史GSC样本；周指标是前4周与近4周均值，6–8月点击与均排名单独统计；未公开原始逐点数据。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 2",
      "type": "自然流量",
      "masked_domain": "xuny****ical.com",
      "metrics": [
        {
          "value": "0 → 14",
          "label": "周点击（前 4 周 → 近 4 周均值，共 61 周）"
        },
        {
          "value": "234",
          "label": "6–8 月点击"
        },
        {
          "value": "75%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "15.4",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-06-30",
            "2026-08-24"
          ],
          "axis_labels": [
            "28",
            "14",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0
              },
              {
                "x": 0.016717,
                "level": 0
              },
              {
                "x": 0.033283,
                "level": 0.036
              },
              {
                "x": 0.05,
                "level": 0
              },
              {
                "x": 0.066717,
                "level": 0
              },
              {
                "x": 0.083283,
                "level": 0.036
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              {
                "x": 0.1,
                "level": 0
              },
              {
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                "level": 0
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              {
                "x": 0.133283,
                "level": 0
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              {
                "x": 0.15,
                "level": 0.036
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              {
                "x": 0.166717,
                "level": 0.071333
              },
              {
                "x": 0.183283,
                "level": 0
              },
              {
                "x": 0.2,
                "level": 0
              },
              {
                "x": 0.216717,
                "level": 0
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              {
                "x": 0.233283,
                "level": 0.178667
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              {
                "x": 0.25,
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              {
                "x": 0.3,
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                "x": 0.316717,
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                "x": 0.333283,
                "level": 0.25
              },
              {
                "x": 0.35,
                "level": 0.142667
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              {
                "x": 0.366717,
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              {
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              {
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              {
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                "level": 0.25
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              {
                "x": 0.75,
                "level": 0.286
              },
              {
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                "level": 0.5
              },
              {
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              },
              {
                "x": 0.8,
                "level": 0.536
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              {
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                "level": 0.892667
              },
              {
                "x": 0.833283,
                "level": 0.536
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              {
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                "level": 0.607333
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              {
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                "level": 0.75
              },
              {
                "x": 0.883283,
                "level": 1
              },
              {
                "x": 0.9,
                "level": 0.571333
              },
              {
                "x": 0.916717,
                "level": 0.964
              },
              {
                "x": 0.933283,
                "level": 0.5
              },
              {
                "x": 0.95,
                "level": 0.357333
              },
              {
                "x": 0.966717,
                "level": 0.536
              },
              {
                "x": 0.983283,
                "level": 0.464
              },
              {
                "x": 1.0,
                "level": 0.571333
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            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 2｜某老年助行器械出口站",
      "period": "2025-06-30 至 2026-08-24；共61周",
      "measurement_note": "历史GSC样本；周指标是前4周与近4周均值，6–8月点击与均排名单独统计；未公开原始逐点数据。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 3",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥365,314",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥3.2",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥175",
          "label": "单个线索成本（线索 2,091 条）"
        },
        {
          "value": "1.71%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "37k",
            "18k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.909333
            },
            {
              "x": 115.7,
              "level": 0.910667
            },
            {
              "x": 176.4,
              "level": 0.842667
            },
            {
              "x": 237.1,
              "level": 0.912
            },
            {
              "x": 297.8,
              "level": 0.839333
            },
            {
              "x": 358.6,
              "level": 0.915333
            },
            {
              "x": 419.3,
              "level": 0.914
            },
            {
              "x": 480.0,
              "level": 0.91
            },
            {
              "x": 540.7,
              "level": 0.91
            },
            {
              "x": 601.5,
              "level": 0.928
            },
            {
              "x": 662.2,
              "level": 1
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某医疗器械出口企业",
      "period": "投放11个月；未披露具体起止年月",
      "measurement_note": "历史广告账户样本；2,091条在线留资=表单1,207+WhatsApp884，CPL¥175。记录注明全部搜索；点击只披露约12.2万，花费复算CPC约¥3.0，与标¥3.2不完全一致。 未公开去重及线索资格审核明细，不是我方业绩。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥141,260",
          "label": "广告花费（投放 8 个月）"
        },
        {
          "value": "¥12.5",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥561",
          "label": "单个线索成本（线索 252 条）"
        },
        {
          "value": "1.37%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "30k",
            "15k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 59.0,
              "level": 0.293333
            },
            {
              "x": 142.5,
              "level": 0.478667
            },
            {
              "x": 226.0,
              "level": 0.402667
            },
            {
              "x": 309.5,
              "level": 0.402667
            },
            {
              "x": 393.0,
              "level": 0.573333
            },
            {
              "x": 476.5,
              "level": 0.7
            },
            {
              "x": 560.0,
              "level": 1
            },
            {
              "x": 643.5,
              "level": 0.828
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 B｜某医疗设备出口企业",
      "period": "投放8个月；未披露具体起止年月",
      "measurement_note": "历史广告账户样本；252条在线留资=表单139+邮件113，CPL¥561；搜索94%、PMax6%。标¥12.5为搜索CPC，整户点击仅写1.8万，不能用它确认同一CPC。 未公开去重及线索资格审核明细，不是我方业绩。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "8",
      "lr": "1.5",
      "cr": "3",
      "margin": "15000",
      "orders": "1"
    },
    "presets": [
      {
        "label": "成熟账户水平",
        "values": {
          "cpc": 8,
          "lr": 1.5
        }
      },
      {
        "label": "只投美国",
        "values": {
          "cpc": 19,
          "lr": 1.5
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "美国Google前十关键词样本",
      "value": "27个",
      "note": "样本针对美国结果页，未披露SERP具体采样日。 具体采样日未披露。"
    },
    {
      "label": "AI概览",
      "value": "14/27，约52%",
      "note": "首屏给出分子分母，GEO段仅写52%；两处一致。 具体采样日未披露。"
    },
    {
      "label": "其他用户还问了（PAA）",
      "value": "26/27",
      "note": "按结果页是否出现计数。 具体采样日未披露。"
    },
    {
      "label": "商品展示模块",
      "value": "16/27",
      "note": "不是购物模块点击占比。 具体采样日未披露。"
    },
    {
      "label": "记录关键词判定",
      "value": "1可做 / 24观察 / 2暂不建议",
      "note": "合计27；不能转成成功概率。 具体采样日未披露。"
    },
    {
      "label": "ChatGPT提及对象",
      "value": "12家中国品牌",
      "note": "记录显示为头部品牌；未给逐条回答或采样日期。 具体采样日未披露。"
    }
  ],
  "sample_periods": [
    "案例 1｜某医疗设备出口站：2026-06-08 至 2026-08-24；共12周（图示起止）",
    "案例 2｜某老年助行器械出口站：2025-06-30 至 2026-08-24；共61周（图示起止）",
    "GSC汇总另标“6–8月”；精确起止日未公开，图示均截止2026-08-24，不改写为10月新采样。"
  ],
  "table_notes": [
    {
      "section": "search",
      "title": "SERP与AI观察日期",
      "note": "记录未披露SERP和ChatGPT测试的具体采样日期；2026-09-16是文章元数据日期，不能充当采样日。"
    },
    {
      "section": "seo",
      "title": "关键词与同行估计值",
      "note": "月搜索量按源表的国家语言范围；KD是Semrush难度，破折号不是0；同行月自然流量为工具估算，不是GSC实测或样本公司的订单。"
    },
    {
      "section": "cases",
      "title": "GSC统计窗口",
      "note": "周点击为前4周和近4周均值，图示首末日单列；6–8月是另一个累计口径，记录未列精确日界。排名为均值，不是保证排名。"
    },
    {
      "section": "ads",
      "title": "广告金额与时间",
      "note": "广告花费图明确人民币；CPC为每次点击、CPL为每条留资或注明的CRM有效线索。只披露投放月数，未给账户起止年月；国家表也无单独日期。"
    },
    {
      "section": "roi",
      "title": "ROI默认值与假设",
      "note": "ROI工具是测算模型；成交率、订单毛利与首年下单次数标为假设值，不属于实测收益。图形相对高度不能转为未公开的月度精确花费。"
    },
    {
      "section": "ads",
      "title": "各国平均点击单价",
      "note": "美国¥18.7、4,899点击；墨西哥¥2.2、13,492点击。国家表未披露统计起止日期及所含账户范围，不等于全市场报价。"
    },
    {
      "section": "cases",
      "title": "CPC与总账户口径",
      "note": "A全为搜索，正文12.2万点击与花费复算约¥3.0，不等于展示CPC¥3.2；B混合渠道，搜索CPC¥12.5也不能替代整户均值。"
    }
  ],
  "account_notes": [
    {
      "title": "案例 1｜某医疗设备出口站",
      "period": "2026-06-08 至 2026-08-24；共12周",
      "qualification": "历史GSC样本；周指标是前4周与近4周均值，6–8月点击与均排名单独统计；未公开原始逐点数据，不是我方业绩或成交记录。"
    },
    {
      "title": "案例 2｜某老年助行器械出口站",
      "period": "2025-06-30 至 2026-08-24；共61周",
      "qualification": "历史GSC样本；周指标是前4周与近4周均值，6–8月点击与均排名单独统计；未公开原始逐点数据，不是我方业绩或成交记录。"
    },
    {
      "title": "案例 A｜某医疗器械出口企业",
      "period": "投放11个月；未披露具体起止年月",
      "qualification": "历史广告账户样本；2,091条在线留资=表单1,207+WhatsApp884，CPL¥175。记录注明全部搜索；点击只披露约12.2万，花费复算CPC约¥3.0，与标¥3.2不完全一致。 未公开去重及线索资格审核明细，不是我方业绩。"
    },
    {
      "title": "案例 B｜某医疗设备出口企业",
      "period": "投放8个月；未披露具体起止年月",
      "qualification": "历史广告账户样本；252条在线留资=表单139+邮件113，CPL¥561；搜索94%、PMax6%。标¥12.5为搜索CPC，整户点击仅写1.8万，不能用它确认同一CPC。 未公开去重及线索资格审核明细，不是我方业绩。"
    }
  ],
  "anomalies": [
    "案例A标搜索CPC¥3.2，但¥365,314÷约122,000点击约¥2.99；记录没有给足以消解差异的点击精确值或口径。",
    "案例B正文把搜索CPC¥12.5泛称平均点击成本，整户花费÷约1.8万点击约¥7.8；需要保留搜索/整户区分。",
    "源案例1周均点击414→402为小幅下降，不应配写持续增长或承诺。",
    "记录只有访问与留资，未公开合同或销售结果；其获客叙述不能升级为成交证据。"
  ],
  "brief_insights": [
    "医疗器械应按型号与文件范围评审需求。",
    "自然点击下降的样本也应如实保留。",
    "采购清单完整度比单一访问量更有用。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}