{
  "id": "lab-equipment",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥15–62",
      "label": "美国「laboratory equipment」首页出价区间（每次点击）",
      "scope": "美国单一关键词“laboratory equipment”的Keyword Planner首页出价参考",
      "note": "首屏采用简化区间；广告表精确值为¥15.3–62.5。不是实际点击费，未公开精确采集日。"
    },
    {
      "value": "3/10",
      "label": "该词自然排名前十中，平台和大品牌占的席位",
      "scope": "同一关键词的自然排名前十，按记录的平台/大品牌分类",
      "note": "只适用于该词，不是行业平台流量份额；分类来自记录。"
    },
    {
      "value": "50%",
      "label": "实验室仪器设备相关搜索出现 AI 概览的比例（14/28）",
      "scope": "所选28个美国关键词结果页，AI概览出现14/28",
      "note": "原始分子分母保留；百分比为整数展示。并非AI用户或采购商覆盖率。"
    },
    {
      "value": "¥248",
      "label": "选取的广告案例里，示例的单个线索成本（点击到留资转化率 2.18%）",
      "scope": "广告账户样本A，搜索100%，11个月在线留资。",
      "note": "¥79,727/322≈¥248；源示2.18%点击到留资转化。322＝48表单+184 WhatsApp+90邮件；不是行业获客均值。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "microscopes 110,000 / laboratory equipment 22,200 / lab supplies 9,900 / scientific instruments 1,900",
              "平台/大品牌占 0–6 席，中国同级站 0 席",
              "通用词竞争激烈"
            ],
            [
              "本土供应商词",
              "laboratory equipment auction 260 / used laboratory equipment near me 110 / laboratory equipment rental 70",
              "平台/大品牌占 1–5 席，中国同级站 0 席",
              "需观察"
            ],
            [
              "供应商采购词",
              "laboratory equipment suppliers 18,100 / lab equipment suppliers 18,100 / lab equipment distributor 18,100 / laboratory equipment distributor 18,100",
              "平台/大品牌占 2–6 席，中国同级站 0 席",
              "供应商词被平台占"
            ],
            [
              "技术问答词",
              "microscope price 720 / sem microscope price 590 / sem price 590 / centrifuge cost 480",
              "平台/大品牌占 2–4 席，中国同级站 0 席",
              "技术问答有机会"
            ],
            [
              "应用场景长尾",
              "microscope for pathology lab 10 / environmental chamber for battery testing 10",
              "平台/大品牌占 2–6 席，中国同级站 0 席",
              "应用场景长尾"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "laboratory equipment suppliers",
              "18,100",
              "71",
              "0",
              "—",
              "放后期"
            ],
            [
              "lab equipment suppliers",
              "18,100",
              "57",
              "0",
              "—",
              "放后期"
            ],
            [
              "lab equipment distributor",
              "18,100",
              "67",
              "0",
              "—",
              "放后期"
            ],
            [
              "laboratory equipment distributor",
              "18,100",
              "80",
              "0",
              "—",
              "放后期"
            ],
            [
              "scientific equipment suppliers",
              "14,800",
              "58",
              "0",
              "—",
              "放后期"
            ],
            [
              "science equipment suppliers",
              "14,800",
              "74",
              "0",
              "—",
              "放后期"
            ],
            [
              "laboratory glassware suppliers",
              "170",
              "21",
              "0",
              "—",
              "待测试"
            ],
            [
              "lab glassware suppliers",
              "170",
              "26",
              "0",
              "—",
              "待测试"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "microscope price",
              "720",
              "33",
              "0",
              "待测试"
            ],
            [
              "sem microscope price",
              "590",
              "13",
              "0",
              "待测试"
            ],
            [
              "sem price",
              "590",
              "13",
              "0",
              "待测试"
            ],
            [
              "centrifuge cost",
              "480",
              "17",
              "0",
              "待测试"
            ],
            [
              "microscope cost",
              "390",
              "31",
              "0",
              "待测试"
            ],
            [
              "confocal microscope cost",
              "260",
              "22",
              "0",
              "待测试"
            ],
            [
              "confocal microscope price",
              "260",
              "24",
              "0",
              "待测试"
            ],
            [
              "spectrophotometer price",
              "210",
              "24",
              "0",
              "待测试"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "microscopios",
              "74,000",
              "¥0.5–8.4"
            ],
            [
              "墨西哥（西班牙语）",
              "equipo de laboratorio",
              "2,900",
              "¥3.0–13.7"
            ],
            [
              "墨西哥（西班牙语）",
              "muebles para laboratorio",
              "480",
              "¥5.3–52.6"
            ],
            [
              "德国（德语）",
              "mikroskope",
              "22,200",
              "¥2.5–33.6"
            ],
            [
              "德国（德语）",
              "laborgeräte",
              "2,400",
              "¥10.2–25.2"
            ],
            [
              "德国（德语）",
              "labormöbel",
              "260",
              "¥8.2–19.7"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "مجاهر",
              "260",
              "—"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "معدات المختبرات",
              "140",
              "¥2.2–8.7"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "أجهزة تحليلية",
              "0",
              "—"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "labdepotinc.com",
              "非中国在线同行",
              "10",
              "28,974",
              "34,006"
            ],
            [
              "msesupplies.com",
              "非中国在线同行",
              "4",
              "15,195",
              "13,518"
            ],
            [
              "stellarscientific.com",
              "非中国在线同行",
              "4",
              "7,898",
              "7,171"
            ],
            [
              "unitedsci.com",
              "非中国在线同行",
              "3",
              "3,040",
              "5,723"
            ],
            [
              "gogenlab.com",
              "非中国在线同行",
              "3",
              "3,248",
              "3,276"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "microscopes",
              "110,000",
              "¥3.8–30.6"
            ],
            [
              "laboratory equipment",
              "22,200",
              "¥15.3–62.5"
            ],
            [
              "laboratory equipment suppliers",
              "18,100",
              "¥25.3–112.5"
            ],
            [
              "lab equipment suppliers",
              "18,100",
              "¥25.3–112.5"
            ],
            [
              "lab equipment distributor",
              "18,100",
              "¥25.3–112.5"
            ],
            [
              "laboratory equipment distributor",
              "18,100",
              "¥25.3–112.5"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "国家与实际点击成本",
          "headers": [
            "国家",
            "平均点击单价",
            "点击数"
          ],
          "rows": [
            [
              "美国",
              "¥11.9",
              "2,749"
            ],
            [
              "埃及",
              "¥8.7",
              "1,683"
            ],
            [
              "沙特",
              "¥13.9",
              "1,036"
            ],
            [
              "印度尼西亚",
              "¥10.1",
              "1,402"
            ],
            [
              "墨西哥",
              "¥2.4",
              "5,649"
            ],
            [
              "南非",
              "¥13.0",
              "1,039"
            ],
            [
              "马来西亚",
              "¥12.4",
              "1,058"
            ],
            [
              "印度",
              "¥4.0",
              "2,454"
            ],
            [
              "巴西",
              "¥5.0",
              "1,571"
            ],
            [
              "加拿大",
              "¥8.6",
              "861"
            ]
          ]
        },
        {
          "index": 2,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "used, second hand, refurbished",
              "二手或租赁需求"
            ],
            [
              "rental, lease",
              "二手或租赁需求"
            ],
            [
              "auction",
              "需按实际供货范围检查意图"
            ],
            [
              "near me, local",
              "本地服务意图"
            ],
            [
              "repair, service, maintenance",
              "本地服务意图"
            ],
            [
              "training, course, certification",
              "学习与培训需求"
            ],
            [
              "job, salary, career",
              "招聘与职业信息"
            ],
            [
              "diy, homemade",
              "个人使用或 DIY"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "pge***al.com",
      "metrics": [
        {
          "value": "58 → 601",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "7,941",
          "label": "6–8 月点击"
        },
        {
          "value": "53%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "12.3",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "756",
            "378",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0.083333
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                "x": 0.014759,
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              },
              {
                "x": 0.044127,
                "level": 0.07
              },
              {
                "x": 0.058886,
                "level": 0.118
              },
              {
                "x": 0.073494,
                "level": 0.128
              },
              {
                "x": 0.088253,
                "level": 0.111333
              },
              {
                "x": 0.103012,
                "level": 0.128
              },
              {
                "x": 0.11762,
                "level": 0.107333
              },
              {
                "x": 0.13238,
                "level": 0.130667
              },
              {
                "x": 0.146988,
                "level": 0.119333
              },
              {
                "x": 0.161747,
                "level": 0.132
              },
              {
                "x": 0.176506,
                "level": 0.141333
              },
              {
                "x": 0.191114,
                "level": 0.168
              },
              {
                "x": 0.205873,
                "level": 0.133333
              },
              {
                "x": 0.220633,
                "level": 0.228667
              },
              {
                "x": 0.235241,
                "level": 0.192
              },
              {
                "x": 0.25,
                "level": 0.231333
              },
              {
                "x": 0.264759,
                "level": 0.292
              },
              {
                "x": 0.279367,
                "level": 0.334667
              },
              {
                "x": 0.294127,
                "level": 0.329333
              },
              {
                "x": 0.308886,
                "level": 0.36
              },
              {
                "x": 0.323494,
                "level": 0.438
              },
              {
                "x": 0.338253,
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              },
              {
                "x": 0.353012,
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              },
              {
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                "level": 0.468
              },
              {
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              },
              {
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                "level": 0.435333
              },
              {
                "x": 0.411747,
                "level": 0.502667
              },
              {
                "x": 0.426506,
                "level": 0.522667
              },
              {
                "x": 0.441114,
                "level": 0.461333
              },
              {
                "x": 0.455873,
                "level": 0.542
              },
              {
                "x": 0.470633,
                "level": 0.490667
              },
              {
                "x": 0.485241,
                "level": 0.308
              },
              {
                "x": 0.5,
                "level": 0.302667
              },
              {
                "x": 0.514759,
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              },
              {
                "x": 0.529367,
                "level": 0.636
              },
              {
                "x": 0.544127,
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              {
                "x": 0.558886,
                "level": 0.596667
              },
              {
                "x": 0.573494,
                "level": 0.657333
              },
              {
                "x": 0.588253,
                "level": 0.629333
              },
              {
                "x": 0.603012,
                "level": 0.656
              },
              {
                "x": 0.61762,
                "level": 0.774
              },
              {
                "x": 0.63238,
                "level": 0.701333
              },
              {
                "x": 0.646988,
                "level": 0.716667
              },
              {
                "x": 0.661747,
                "level": 0.68
              },
              {
                "x": 0.676506,
                "level": 0.772667
              },
              {
                "x": 0.691114,
                "level": 0.689333
              },
              {
                "x": 0.705873,
                "level": 0.856
              },
              {
                "x": 0.720633,
                "level": 0.865333
              },
              {
                "x": 0.735241,
                "level": 0.883333
              },
              {
                "x": 0.75,
                "level": 0.792
              },
              {
                "x": 0.764759,
                "level": 0.865333
              },
              {
                "x": 0.779367,
                "level": 0.920667
              },
              {
                "x": 0.794127,
                "level": 0.911333
              },
              {
                "x": 0.808886,
                "level": 0.943333
              },
              {
                "x": 0.823494,
                "level": 1
              },
              {
                "x": 0.838253,
                "level": 0.932667
              },
              {
                "x": 0.853012,
                "level": 0.883333
              },
              {
                "x": 0.86762,
                "level": 0.84
              },
              {
                "x": 0.88238,
                "level": 0.704
              },
              {
                "x": 0.896988,
                "level": 0.75
              },
              {
                "x": 0.911747,
                "level": 0.708667
              },
              {
                "x": 0.926506,
                "level": 0.714
              },
              {
                "x": 0.941114,
                "level": 0.666667
              },
              {
                "x": 0.955873,
                "level": 0.7
              },
              {
                "x": 0.970633,
                "level": 0.701333
              },
              {
                "x": 0.985241,
                "level": 0.894
              },
              {
                "x": 1.0,
                "level": 0.883333
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某分析仪器出口站",
      "period": "2025-05-05—2026-08-24；69周；摘要6–8月",
      "measurement_note": "周均58→601；7,941点击、平均排名12.3；非品牌长尾53%、博客41%为不同维度。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 2",
      "type": "自然流量",
      "masked_domain": "solar*****lobal.com",
      "metrics": [
        {
          "value": "0 → 294",
          "label": "周点击（前 4 周 → 近 4 周均值，共 47 周）"
        },
        {
          "value": "3,489",
          "label": "6–8 月点击"
        },
        {
          "value": "9%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "14.5",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-10-06",
            "2026-08-24"
          ],
          "axis_labels": [
            "346",
            "173",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0
              },
              {
                "x": 0.021687,
                "level": 0
              },
              {
                "x": 0.043524,
                "level": 0
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              {
                "x": 0.065211,
                "level": 0
              },
              {
                "x": 0.086898,
                "level": 0
              },
              {
                "x": 0.108735,
                "level": 0.002667
              },
              {
                "x": 0.130422,
                "level": 0.028667
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              {
                "x": 0.152108,
                "level": 0.043333
              },
              {
                "x": 0.173946,
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                "x": 0.195633,
                "level": 0.124
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                "x": 0.217319,
                "level": 0.118667
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              {
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                "level": 0.121333
              },
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                "x": 0.260843,
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              {
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              },
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              },
              {
                "x": 0.326054,
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              },
              {
                "x": 0.347892,
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              },
              {
                "x": 0.369578,
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              },
              {
                "x": 0.391265,
                "level": 0.344
              },
              {
                "x": 0.413102,
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              },
              {
                "x": 0.434789,
                "level": 0.494
              },
              {
                "x": 0.456476,
                "level": 0.465333
              },
              {
                "x": 0.478313,
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              },
              {
                "x": 0.5,
                "level": 0.303333
              },
              {
                "x": 0.521687,
                "level": 0.344
              },
              {
                "x": 0.543524,
                "level": 0.445333
              },
              {
                "x": 0.565211,
                "level": 0.398667
              },
              {
                "x": 0.586898,
                "level": 0.459333
              },
              {
                "x": 0.608735,
                "level": 0.476667
              },
              {
                "x": 0.630422,
                "level": 0.419333
              },
              {
                "x": 0.652108,
                "level": 0.656
              },
              {
                "x": 0.673946,
                "level": 0.532
              },
              {
                "x": 0.695633,
                "level": 0.569333
              },
              {
                "x": 0.717319,
                "level": 0.494
              },
              {
                "x": 0.739157,
                "level": 0.705333
              },
              {
                "x": 0.760843,
                "level": 0.794667
              },
              {
                "x": 0.782681,
                "level": 0.682
              },
              {
                "x": 0.804367,
                "level": 0.835333
              },
              {
                "x": 0.826054,
                "level": 0.690667
              },
              {
                "x": 0.847892,
                "level": 0.710667
              },
              {
                "x": 0.869578,
                "level": 0.710667
              },
              {
                "x": 0.891265,
                "level": 0.670667
              },
              {
                "x": 0.913102,
                "level": 0.763333
              },
              {
                "x": 0.934789,
                "level": 0.688
              },
              {
                "x": 0.956476,
                "level": 0.806667
              },
              {
                "x": 0.978313,
                "level": 1
              },
              {
                "x": 1.0,
                "level": 0.910667
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 2｜某生物试剂出口站",
      "period": "2025-10-06—2026-08-24；47周；摘要6–8月",
      "measurement_note": "周均0→294；3,489点击、排名14.5；非品牌长尾9%、品牌81%、首页39%，不相加或互换。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 3",
      "type": "自然流量",
      "masked_domain": "medin*****tyllc.com",
      "metrics": [
        {
          "value": "4 → 49",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "661",
          "label": "6–8 月点击"
        },
        {
          "value": "32%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "22.6",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "66",
            "33",
            "0"
          ],
          "series": [
            [
              {
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                "level": 0.090667
              },
              {
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              },
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              },
              {
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              },
              {
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              },
              {
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              },
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              },
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              },
              {
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                "level": 0.076
              },
              {
                "x": 0.13238,
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              },
              {
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                "level": 0.076
              },
              {
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                "level": 0.090667
              },
              {
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              },
              {
                "x": 0.191114,
                "level": 0.196667
              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
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              },
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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                "level": 0.060667
              },
              {
                "x": 0.455873,
                "level": 0.212
              },
              {
                "x": 0.470633,
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              },
              {
                "x": 0.485241,
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              },
              {
                "x": 0.5,
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              },
              {
                "x": 0.514759,
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              },
              {
                "x": 0.529367,
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
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              },
              {
                "x": 0.646988,
                "level": 0.121333
              },
              {
                "x": 0.661747,
                "level": 0.227333
              },
              {
                "x": 0.676506,
                "level": 0.227333
              },
              {
                "x": 0.691114,
                "level": 0.303333
              },
              {
                "x": 0.705873,
                "level": 0.378667
              },
              {
                "x": 0.720633,
                "level": 0.606
              },
              {
                "x": 0.735241,
                "level": 0.954667
              },
              {
                "x": 0.75,
                "level": 0.788
              },
              {
                "x": 0.764759,
                "level": 0.727333
              },
              {
                "x": 0.779367,
                "level": 0.606
              },
              {
                "x": 0.794127,
                "level": 0.984667
              },
              {
                "x": 0.808886,
                "level": 0.939333
              },
              {
                "x": 0.823494,
                "level": 0.924
              },
              {
                "x": 0.838253,
                "level": 0.576
              },
              {
                "x": 0.853012,
                "level": 0.818
              },
              {
                "x": 0.86762,
                "level": 1
              },
              {
                "x": 0.88238,
                "level": 0.894
              },
              {
                "x": 0.896988,
                "level": 0.636667
              },
              {
                "x": 0.911747,
                "level": 0.742667
              },
              {
                "x": 0.926506,
                "level": 0.742667
              },
              {
                "x": 0.941114,
                "level": 0.606
              },
              {
                "x": 0.955873,
                "level": 0.696667
              },
              {
                "x": 0.970633,
                "level": 0.772667
              },
              {
                "x": 0.985241,
                "level": 0.788
              },
              {
                "x": 1.0,
                "level": 0.727333
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 3｜某制药检测仪器出口站",
      "period": "2025-05-05—2026-08-24；69周；摘要6–8月",
      "measurement_note": "周均4→49；661点击、平均排名22.6；非品牌长尾32%、多语言页面43%为不同指标。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥79,727",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥5.4",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥248",
          "label": "单个线索成本（线索 322 条）"
        },
        {
          "value": "2.18%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "10k",
            "5k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.922
            },
            {
              "x": 115.7,
              "level": 1
            },
            {
              "x": 176.4,
              "level": 0.751333
            },
            {
              "x": 237.1,
              "level": 0.724
            },
            {
              "x": 297.8,
              "level": 0.538
            },
            {
              "x": 358.6,
              "level": 0.388667
            },
            {
              "x": 419.3,
              "level": 0.435333
            },
            {
              "x": 480.0,
              "level": 0.582
            },
            {
              "x": 540.7,
              "level": 0.797333
            },
            {
              "x": 601.5,
              "level": 0.812
            },
            {
              "x": 662.2,
              "level": 0.832
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某实验室仪器出口企业",
      "period": "25/10—26/08；11个月",
      "measurement_note": "¥79,727；322在线留资＝48表单+184 WhatsApp+90邮件；CPA¥248、2.18%、搜索CPC¥5.4，搜索100%。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 5",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥57,706",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥3.9",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥249",
          "label": "单个线索成本（线索 232 条）"
        },
        {
          "value": "1.35%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "10k",
            "5k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.181333
            },
            {
              "x": 115.7,
              "level": 0.098
            },
            {
              "x": 176.4,
              "level": 0.418
            },
            {
              "x": 237.1,
              "level": 0.746667
            },
            {
              "x": 297.8,
              "level": 0.432667
            },
            {
              "x": 358.6,
              "level": 1
            },
            {
              "x": 419.3,
              "level": 0.522
            },
            {
              "x": 480.0,
              "level": 0.652667
            },
            {
              "x": 540.7,
              "level": 0.439333
            },
            {
              "x": 601.5,
              "level": 0.866
            },
            {
              "x": 662.2,
              "level": 0.476
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 B｜某光学仪器出口企业",
      "period": "25/10—26/08；11个月",
      "measurement_note": "¥57,706；232在线留资＝131表单+0 WhatsApp+101邮件；CPA¥249、1.35%；卡片搜索CPC¥3.9。花费搜索84%、需求开发14%，不擅自补完剩余2%。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 6",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥136,946",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥13.8",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥348",
          "label": "单个线索成本（线索 394 条）"
        },
        {
          "value": "3.96%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "15k",
            "7k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.909333
            },
            {
              "x": 115.7,
              "level": 0.955333
            },
            {
              "x": 176.4,
              "level": 0.728
            },
            {
              "x": 237.1,
              "level": 0.93
            },
            {
              "x": 297.8,
              "level": 1
            },
            {
              "x": 358.6,
              "level": 0.782667
            },
            {
              "x": 419.3,
              "level": 0.900667
            },
            {
              "x": 480.0,
              "level": 0.539333
            },
            {
              "x": 540.7,
              "level": 0.829333
            },
            {
              "x": 601.5,
              "level": 0.920667
            },
            {
              "x": 662.2,
              "level": 0.888
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 C｜某电子测试仪器出口企业",
      "period": "25/10—26/08；11个月",
      "measurement_note": "¥136,946；394在线留资均WhatsApp；CPA¥348、3.96%、搜索CPC¥13.8，搜索100%。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "8",
      "lr": "2.5",
      "cr": "3",
      "margin": "15000",
      "orders": "1"
    },
    "presets": [
      {
        "label": "成熟账户水平",
        "values": {
          "cpc": 8,
          "lr": 2.5
        }
      },
      {
        "label": "只投美国",
        "values": {
          "cpc": 12,
          "lr": 2.5
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "关键词结果样本",
      "value": "28个词的美国Google前十",
      "note": "样本选取的美国 Google 关键词样本；未披露逐词采集日，页面更新月份不等同采样日期。"
    },
    {
      "label": "SERP模块出现比例",
      "value": "AI概览14/28（50%）；购物71%；本地包61%",
      "note": "购物及本地包记录仅列整数百分比；不推测精确次数，模块可共现。"
    },
    {
      "label": "关键词可做性分类",
      "value": "0现在能做 / 18需观察 / 10暂不建议",
      "note": "合计28；与泛化的长尾容易转化建议分开，不能称已验证可做10词。"
    },
    {
      "label": "域名在样本前十出现次数",
      "value": "LabX14；Fisher Scientific12；Lab Depot10；Amazon8；eBay7；AmScope6",
      "note": "跨关键词出现次数，不代表该站市场份额或用户点击分配。"
    },
    {
      "label": "ChatGPT记录实验",
      "value": "12次回答；提到12家企业",
      "note": "记录显示以头部品牌和贸易商为主；未公开完整问题、模型版本或去重方法。"
    },
    {
      "label": "AI概览引用计数",
      "value": "google.com 7；labx.com 6；amazon.com 3",
      "note": "与ChatGPT企业数、SERP前十域名次数均为不同指标。"
    }
  ],
  "sample_periods": [
    "2026年9月（页面更新）",
    "2025-05-05—2026-08-24（GSC案例1、3，69周）",
    "2025-10-06—2026-08-24（GSC案例2，47周）",
    "6–8月（GSC摘要记录）",
    "25/10—26/08（广告A/B/C图轴，11个月）"
  ],
  "table_notes": [
    {
      "section": "ads",
      "title": "美国关键词首页出价",
      "note": "laboratory equipment精确表¥15.3–62.5，hero¥15–62为源简化展示。不得把参考出价当账户实际CPC。"
    },
    {
      "section": "ads",
      "title": "各国平均点击单价",
      "note": "美国¥11.9、沙特¥13.9、墨西哥¥2.4为国家表；未披露各账户归并及该表独立时段，不把美国称为全表最高。"
    },
    {
      "section": "cases",
      "title": "混合渠道与CPC",
      "note": "B列搜索84%、需求开发14%，未列出的2%不自行归为其他渠道；其¥3.9标搜索CPC，不用总花费反推全渠道点击。"
    },
    {
      "section": "cases",
      "title": "GSC摘要维度",
      "note": "长尾、品牌、页面类型和国家占比分属不同维度，摘要6–8月与47/69周趋势分开。"
    },
    {
      "section": "roi",
      "title": "ROI估算器与图表窗口",
      "note": "成交率、单笔毛利、首年下单次数等默认项在记录注明为假设，不是实测经营数据。GSC/花费SVG未公开精确逐点数值时仅说明图形观察，不从像素推造原始点值。"
    }
  ],
  "account_notes": [
    {
      "title": "GSC案例1｜pge***al.com",
      "period": "2025-05-05—2026-08-24；69周；摘要6–8月",
      "qualification": "周均58→601；7,941点击、平均排名12.3；非品牌长尾53%、博客41%为不同维度。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "GSC案例2｜solar*****lobal.com",
      "period": "2025-10-06—2026-08-24；47周；摘要6–8月",
      "qualification": "周均0→294；3,489点击、排名14.5；非品牌长尾9%、品牌81%、首页39%，不相加或互换。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "GSC案例3｜medin*****tyllc.com",
      "period": "2025-05-05—2026-08-24；69周；摘要6–8月",
      "qualification": "周均4→49；661点击、平均排名22.6；非品牌长尾32%、多语言页面43%为不同指标。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告A｜实验室仪器",
      "period": "25/10—26/08；11个月",
      "qualification": "¥79,727；322在线留资＝48表单+184 WhatsApp+90邮件；CPA¥248、2.18%、搜索CPC¥5.4，搜索100%。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告B｜光学仪器",
      "period": "25/10—26/08；11个月",
      "qualification": "¥57,706；232在线留资＝131表单+0 WhatsApp+101邮件；CPA¥249、1.35%；卡片搜索CPC¥3.9。花费搜索84%、需求开发14%，不擅自补完剩余2%。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告C｜电子测试仪器",
      "period": "25/10—26/08；11个月",
      "qualification": "¥136,946；394在线留资均WhatsApp；CPA¥348、3.96%、搜索CPC¥13.8，搜索100%。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    }
  ],
  "anomalies": [
    "B渠道份额84%+14%=98%，未披露余下部分或舍入方法；不得补写2%具体渠道。",
    "B的搜索CPC与混合渠道总花费、总转化不一定同一分母，不能据此回算全渠道精确点击数。",
    "国家表沙特¥13.9高于美国¥11.9，正文“美国CPC最高达¥11.9”不可改写成美国在所有国家最高。",
    "源判定28词中“现在能做”为0；记录关于长尾竞争小或容易转化是其建议，不是我方验证。",
    "hero¥248是所选案例最低，非实验室器械市场最低；源数据没有支持疗效、监管或通用市场准入结论。",
    "8页源更新均为2026年9月；2026年10月15日仅为新获取/整理日期，不改写为10月统计。关键词/AI采样未披露精确逐词日期。",
    "GSC摘要记录为6–8月，图轴止于2026-08-24；不足以声称数据覆盖8月31日或完整自然季度。"
  ],
  "brief_insights": [
    "记录实验室账户存在搜索与混合渠道差异。",
    "未披露B账户全部渠道份额。",
    "记录点击趋势与近期摘要采用不同窗口。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}