{
  "id": "hardware-tools-fasteners",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥2–16",
      "label": "美国「anchors」首页出价区间（每次点击）",
      "scope": "美国单一关键词“anchors”的Keyword Planner首页出价参考",
      "note": "首屏采用简化区间；广告表精确值为¥1.5–15.9。不是实际点击费，未公开精确采集日。"
    },
    {
      "value": "2/10",
      "label": "该词自然排名前十中，平台和大品牌占的席位",
      "scope": "同一关键词的自然排名前十，按记录的平台/大品牌分类",
      "note": "只适用于该词，不是行业平台流量份额；分类来自记录。"
    },
    {
      "value": "58%",
      "label": "五金工具与紧固件相关搜索出现 AI 概览的比例（15/26）",
      "scope": "所选26个美国关键词结果页，AI概览出现15/26",
      "note": "原始分子分母保留；百分比为整数展示。并非AI用户或采购商覆盖率。"
    },
    {
      "value": "¥11.6",
      "label": "真实广告账户搜索广告点击单价",
      "scope": "记录唯一公开广告案例的搜索广告CPC，11个月。",
      "note": "¥11.6是每次点击费用；案例另列CRM有效线索21、CPA¥1,757、0.66%。不能将¥11.6当线索成本或成交客户成本。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "anchors 135,000 / screws 74,000 / drill bits 74,000 / power tools 60,500",
              "平台/大品牌占 1–5 席，中国同级站 0 席",
              "平台主导"
            ],
            [
              "本土供应商词",
              "tool rental services 1,600 / american made hand tools 720 / industrial tool supplier near me 320 / fastener distributor near me 10",
              "平台/大品牌占 0–5 席，中国同级站 0 席",
              "需观察"
            ],
            [
              "供应商采购词",
              "bolts and nuts suppliers 2,900 / screw manufacturers 260 / drill bit manufacturers 170 / china fasteners manufacturer 20",
              "平台/大品牌占 0 席，中国同级站 0–7 席",
              "可布局"
            ],
            [
              "技术问答词",
              "best drill bits for metal 3,600 / torque settings for bolts 210 / grade 8 vs grade 5 bolts 10 / cutting tool material selection 10",
              "平台/大品牌占 0–3 席，中国同级站 0 席",
              "可布局"
            ],
            [
              "应用场景长尾",
              "carbide drill bits for steel 260 / hex head bolts for construction 40 / circular saw blades for hardwood 40 / screwdriver set for electronics repair 10",
              "平台/大品牌占 2–7 席，中国同级站 0–1 席",
              "可布局"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "bolts and nuts suppliers",
              "2,900",
              "60",
              "0",
              "—",
              "放后期"
            ],
            [
              "screw manufacturers",
              "260",
              "35",
              "0",
              "—",
              "待测试"
            ],
            [
              "drill bit manufacturers",
              "170",
              "20",
              "0",
              "—",
              "待测试"
            ],
            [
              "china fasteners manufacturer",
              "20",
              "—",
              "7",
              "dtnut.com、wanhong-fastener.com",
              "优先做"
            ],
            [
              "custom screws factory",
              "10",
              "—",
              "1",
              "taiwan-screw.com",
              "可做"
            ],
            [
              "saw blades wholesale",
              "10",
              "—",
              "0",
              "—",
              "待测试"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "best drill bits for metal",
              "3,600",
              "35",
              "0",
              "待测试"
            ],
            [
              "torque settings for bolts",
              "210",
              "21",
              "0",
              "待测试"
            ],
            [
              "grade 8 vs grade 5 bolts",
              "10",
              "—",
              "0",
              "待测试"
            ],
            [
              "cutting tool material selection",
              "10",
              "—",
              "0",
              "待测试"
            ],
            [
              "screw thread standards",
              "10",
              "—",
              "0",
              "待测试"
            ],
            [
              "saw blade tpi guide",
              "10",
              "—",
              "0",
              "待测试"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "brocas para metal",
              "18,100",
              "¥0.2–1.5"
            ],
            [
              "墨西哥（西班牙语）",
              "tornillos y tuercas",
              "8,100",
              "¥1.8–5.5"
            ],
            [
              "墨西哥（西班牙语）",
              "herramientas manuales",
              "2,900",
              "¥0.2–2.0"
            ],
            [
              "德国（德语）",
              "handwerkzeuge",
              "1,300",
              "¥3.2–10.1"
            ],
            [
              "德国（德语）",
              "schrauben und muttern",
              "720",
              "¥3.8–13.6"
            ],
            [
              "德国（德语）",
              "bohrer für metall",
              "170",
              "¥1.1–5.1"
            ],
            [
              "巴西（葡萄牙语）",
              "ferramentas manuais",
              "2,900",
              "¥0.2–1.7"
            ],
            [
              "巴西（葡萄牙语）",
              "parafusos e porcas",
              "2,900",
              "¥0.5–6.2"
            ],
            [
              "巴西（葡萄牙语）",
              "brocas para metal",
              "2,400",
              "¥0.2–1.2"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "wanhong-fastener.com",
              "中国同级工厂站",
              "1",
              "595",
              "290"
            ],
            [
              "hrfastener.com",
              "中国同级工厂站",
              "1",
              "1,710",
              "82"
            ],
            [
              "dtnut.com",
              "中国同级工厂站",
              "1",
              "110",
              "13"
            ],
            [
              "zgfastener.com",
              "中国同级工厂站",
              "1",
              "164",
              "12"
            ],
            [
              "hisener.com",
              "中国同级工厂站",
              "1",
              "7",
              "0"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "anchors",
              "135,000",
              "¥1.5–15.9"
            ],
            [
              "screws",
              "74,000",
              "¥3.3–42.4"
            ],
            [
              "drill bits",
              "74,000",
              "¥2.0–22.4"
            ],
            [
              "power tools",
              "60,500",
              "¥1.4–14.6"
            ],
            [
              "fasteners",
              "40,500",
              "¥10.7–37.1"
            ],
            [
              "hand tools",
              "33,100",
              "¥1.2–11.7"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "国家与实际点击成本",
          "headers": [
            "国家",
            "平均点击单价",
            "点击数"
          ],
          "rows": [
            [
              "澳大利亚",
              "¥18.7",
              "607"
            ],
            [
              "墨西哥",
              "¥9.1",
              "789"
            ],
            [
              "巴西",
              "¥7.7",
              "858"
            ],
            [
              "新西兰",
              "¥16.5",
              "312"
            ],
            [
              "英国",
              "¥18.1",
              "210"
            ],
            [
              "秘鲁",
              "¥7.5",
              "159"
            ]
          ]
        },
        {
          "index": 2,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "near me",
              "本地服务意图"
            ],
            [
              "rental",
              "二手或租赁需求"
            ],
            [
              "repair",
              "本地服务意图"
            ],
            [
              "training",
              "学习与培训需求"
            ],
            [
              "used",
              "二手或租赁需求"
            ],
            [
              "job",
              "需按实际供货范围检查意图"
            ],
            [
              "diy",
              "个人使用或 DIY"
            ],
            [
              "how to",
              "需按实际供货范围检查意图"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "qewi*****ener.com",
      "metrics": [
        {
          "value": "55 → 364",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "4,779",
          "label": "6–8 月点击"
        },
        {
          "value": "90%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "8.3",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "424",
            "212",
            "0"
          ],
          "series": [
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                "level": 0.132
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                "level": 0.17
              },
              {
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                "level": 0.198
              },
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                "level": 0.186
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              },
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              },
              {
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              },
              {
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              {
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              },
              {
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                "level": 0.25
              },
              {
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              {
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              {
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              {
                "x": 0.691114,
                "level": 0.686
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              {
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              },
              {
                "x": 0.735241,
                "level": 0.903333
              },
              {
                "x": 0.75,
                "level": 0.849333
              },
              {
                "x": 0.764759,
                "level": 0.868
              },
              {
                "x": 0.779367,
                "level": 0.910667
              },
              {
                "x": 0.794127,
                "level": 0.908
              },
              {
                "x": 0.808886,
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              },
              {
                "x": 0.823494,
                "level": 0.936
              },
              {
                "x": 0.838253,
                "level": 1
              },
              {
                "x": 0.853012,
                "level": 0.910667
              },
              {
                "x": 0.86762,
                "level": 0.759333
              },
              {
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                "level": 0.764
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              {
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                "level": 0.884667
              },
              {
                "x": 0.911747,
                "level": 0.820667
              },
              {
                "x": 0.926506,
                "level": 0.837333
              },
              {
                "x": 0.941114,
                "level": 0.802
              },
              {
                "x": 0.955873,
                "level": 0.808667
              },
              {
                "x": 0.970633,
                "level": 0.851333
              },
              {
                "x": 0.985241,
                "level": 0.88
              },
              {
                "x": 1.0,
                "level": 0.894
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某五金紧固件出口站",
      "period": "2025-05-05—2026-08-24；69周；摘要6–8月",
      "measurement_note": "周均55→364；4,779点击、源称79.3万展示、平均排名8.3；非品牌长尾90%、博客96%。CNC页同域名趋势基线不同。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 2",
      "type": "自然流量",
      "masked_domain": "bi***i.com",
      "metrics": [
        {
          "value": "117 → 144",
          "label": "周点击（前 4 周 → 近 4 周均值，共 60 周）"
        },
        {
          "value": "1,780",
          "label": "6–8 月点击"
        },
        {
          "value": "1%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "9.0",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-07-07",
            "2026-08-24"
          ],
          "axis_labels": [
            "172",
            "86",
            "0"
          ],
          "series": [
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              {
                "x": 0.0,
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              },
              {
                "x": 0.389759,
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              },
              {
                "x": 0.406777,
                "level": 0.720667
              },
              {
                "x": 0.423795,
                "level": 0.831333
              },
              {
                "x": 0.440663,
                "level": 0.784667
              },
              {
                "x": 0.457681,
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              {
                "x": 0.474548,
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              },
              {
                "x": 0.491566,
                "level": 0.901333
              },
              {
                "x": 0.508434,
                "level": 1
              },
              {
                "x": 0.525452,
                "level": 0.843333
              },
              {
                "x": 0.542319,
                "level": 0.656667
              },
              {
                "x": 0.559337,
                "level": 0.767333
              },
              {
                "x": 0.576205,
                "level": 0.790667
              },
              {
                "x": 0.593223,
                "level": 0.767333
              },
              {
                "x": 0.610241,
                "level": 0.767333
              },
              {
                "x": 0.627108,
                "level": 0.779333
              },
              {
                "x": 0.644127,
                "level": 0.895333
              },
              {
                "x": 0.660994,
                "level": 0.82
              },
              {
                "x": 0.678012,
                "level": 0.784667
              },
              {
                "x": 0.69488,
                "level": 0.860667
              },
              {
                "x": 0.711898,
                "level": 0.598667
              },
              {
                "x": 0.728765,
                "level": 0.784667
              },
              {
                "x": 0.745783,
                "level": 0.75
              },
              {
                "x": 0.762651,
                "level": 0.843333
              },
              {
                "x": 0.779669,
                "level": 0.668667
              },
              {
                "x": 0.796536,
                "level": 0.854667
              },
              {
                "x": 0.813554,
                "level": 0.628
              },
              {
                "x": 0.830572,
                "level": 0.773333
              },
              {
                "x": 0.84744,
                "level": 0.715333
              },
              {
                "x": 0.864458,
                "level": 0.75
              },
              {
                "x": 0.881325,
                "level": 0.988667
              },
              {
                "x": 0.898343,
                "level": 0.686
              },
              {
                "x": 0.915211,
                "level": 0.744
              },
              {
                "x": 0.932229,
                "level": 0.720667
              },
              {
                "x": 0.949096,
                "level": 0.924667
              },
              {
                "x": 0.966114,
                "level": 0.668667
              },
              {
                "x": 0.982982,
                "level": 0.773333
              },
              {
                "x": 1.0,
                "level": 0.976667
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 2｜某电动工具出口企业",
      "period": "2025-07-07—2026-08-24；60周；摘要6–8月",
      "measurement_note": "周均117→144；1,780点击、3.17万展示、平均排名9.0；非品牌长尾1%，另列品牌96%，二者不是互为补数。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 3",
      "type": "自然流量",
      "masked_domain": "sin****gok.com",
      "metrics": [
        {
          "value": "0 → 43",
          "label": "周点击（前 4 周 → 近 4 周均值，共 47 周）"
        },
        {
          "value": "512",
          "label": "6–8 月点击"
        },
        {
          "value": "25%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "10.7",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-10-06",
            "2026-08-24"
          ],
          "axis_labels": [
            "53",
            "26",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0
              },
              {
                "x": 0.021687,
                "level": 0
              },
              {
                "x": 0.043524,
                "level": 0
              },
              {
                "x": 0.065211,
                "level": 0
              },
              {
                "x": 0.086898,
                "level": 0.150667
              },
              {
                "x": 0.108735,
                "level": 0.207333
              },
              {
                "x": 0.130422,
                "level": 0.415333
              },
              {
                "x": 0.152108,
                "level": 0.283333
              },
              {
                "x": 0.173946,
                "level": 0.377333
              },
              {
                "x": 0.195633,
                "level": 0.396
              },
              {
                "x": 0.217319,
                "level": 0.320667
              },
              {
                "x": 0.239157,
                "level": 0.056667
              },
              {
                "x": 0.260843,
                "level": 0.339333
              },
              {
                "x": 0.282681,
                "level": 0.245333
              },
              {
                "x": 0.304367,
                "level": 0.509333
              },
              {
                "x": 0.326054,
                "level": 0.377333
              },
              {
                "x": 0.347892,
                "level": 0.320667
              },
              {
                "x": 0.369578,
                "level": 0.320667
              },
              {
                "x": 0.391265,
                "level": 0.358667
              },
              {
                "x": 0.413102,
                "level": 0.264
              },
              {
                "x": 0.434789,
                "level": 0.302
              },
              {
                "x": 0.456476,
                "level": 0.566
              },
              {
                "x": 0.478313,
                "level": 0.622667
              },
              {
                "x": 0.5,
                "level": 0.415333
              },
              {
                "x": 0.521687,
                "level": 0.566
              },
              {
                "x": 0.543524,
                "level": 0.584667
              },
              {
                "x": 0.565211,
                "level": 0.679333
              },
              {
                "x": 0.586898,
                "level": 0.584667
              },
              {
                "x": 0.608735,
                "level": 0.660667
              },
              {
                "x": 0.630422,
                "level": 0.509333
              },
              {
                "x": 0.652108,
                "level": 0.584667
              },
              {
                "x": 0.673946,
                "level": 0.622667
              },
              {
                "x": 0.695633,
                "level": 0.566
              },
              {
                "x": 0.717319,
                "level": 0.604
              },
              {
                "x": 0.739157,
                "level": 0.566
              },
              {
                "x": 0.760843,
                "level": 0.698
              },
              {
                "x": 0.782681,
                "level": 0.622667
              },
              {
                "x": 0.804367,
                "level": 0.679333
              },
              {
                "x": 0.826054,
                "level": 0.604
              },
              {
                "x": 0.847892,
                "level": 0.660667
              },
              {
                "x": 0.869578,
                "level": 0.660667
              },
              {
                "x": 0.891265,
                "level": 0.905333
              },
              {
                "x": 0.913102,
                "level": 0.886667
              },
              {
                "x": 0.934789,
                "level": 0.679333
              },
              {
                "x": 0.956476,
                "level": 0.679333
              },
              {
                "x": 0.978313,
                "level": 1
              },
              {
                "x": 1.0,
                "level": 0.868
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 3｜某五金刀具出口站",
      "period": "2025-10-06—2026-08-24；47周；摘要6–8月",
      "measurement_note": "周均0→43；512点击、5.45万展示、平均排名10.7；非品牌长尾25%，品牌72%，产品页52%维度不同。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥36,904",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥11.6",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥1,757",
          "label": "单个线索成本（线索 21 条）"
        },
        {
          "value": "0.66%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "4k",
            "2k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 1
            },
            {
              "x": 115.7,
              "level": 0.928667
            },
            {
              "x": 176.4,
              "level": 0.94
            },
            {
              "x": 237.1,
              "level": 0.898667
            },
            {
              "x": 297.8,
              "level": 0.772667
            },
            {
              "x": 358.6,
              "level": 0.795333
            },
            {
              "x": 419.3,
              "level": 0.772667
            },
            {
              "x": 480.0,
              "level": 0.783333
            },
            {
              "x": 540.7,
              "level": 0.803333
            },
            {
              "x": 601.5,
              "level": 0.900667
            },
            {
              "x": 662.2,
              "level": 0.87
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某五金紧固件出口企业",
      "period": "25/10—26/08；11个月",
      "measurement_note": "¥36,904；3,168点击；搜索100%；搜索CPC¥11.6；CRM有效线索21、CPA¥1,757、0.66%。词组匹配99%、完全匹配1%为记录支出结构。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "12",
      "lr": "0.66",
      "cr": "3",
      "margin": "15000",
      "orders": "2"
    },
    "presets": [
      {
        "label": "网站承接不足",
        "values": {
          "cpc": 12,
          "lr": 0.66
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "关键词结果样本",
      "value": "26个词的美国Google前十",
      "note": "样本选取的美国 Google 关键词样本；未披露逐词采集日，页面更新月份不等同采样日期。"
    },
    {
      "label": "SERP模块出现情况",
      "value": "PAA92%；AI摘要15/26（58%）；商品展示13",
      "note": "PAA只公布整数百分比；不将百分比重新推导成未披露原始计数。"
    },
    {
      "label": "关键词可做性分类",
      "value": "4现在能做 / 18需观察 / 4暂不建议",
      "note": "合计26；为样本判断，不是我方关键词评估。"
    },
    {
      "label": "域名在样本前十出现次数",
      "value": "YouTube12；Home Depot11；Reddit10；Lowe’s6；Amazon6；Fastener Superstore5",
      "note": "跨词结果出现次数，不是搜索流量或广告展示次数。"
    },
    {
      "label": "ChatGPT记录实验",
      "value": "12次回答；21家被点名企业；其中9家为记录中标记的客户",
      "note": "客户身份属于记录；不改成外贸研究社客户，也不把21家当21次回答。"
    },
    {
      "label": "AI概览引用次数",
      "value": "Reddit6；Wikipedia3；Home Depot2；专业工具评测站2",
      "note": "记录概述中的引用频次，未提供所有原始答案。"
    }
  ],
  "sample_periods": [
    "2026年9月（页面更新）",
    "2025-05-05—2026-08-24（GSC案例1，69周）",
    "2025-07-07—2026-08-24（GSC案例2，60周）",
    "2025-10-06—2026-08-24（GSC案例3，47周）",
    "6–8月（GSC摘要记录）",
    "25/10—26/08（广告A图轴，11个月）"
  ],
  "table_notes": [
    {
      "section": "ads",
      "title": "美国关键词首页出价",
      "note": "anchors表格¥1.5–15.9，hero¥2–16；与实际账户搜索CPC¥11.6不同。"
    },
    {
      "section": "ads",
      "title": "各国平均点击单价",
      "note": "记录只公开一例广告账户；澳大利亚¥18.7、英国¥18.1、墨西哥¥9.1、巴西¥7.7。表格与单例范围不能扩为行业均值。"
    },
    {
      "section": "cases",
      "title": "CRM有效线索",
      "note": "21是记录CRM回传有效线索；网页表单/WhatsApp/邮件显示0不代表不存在沟通，缺乏映射及去重说明。"
    },
    {
      "section": "cases",
      "title": "跨页紧固件样本",
      "note": "同一qewi*****ener.com在CNC页用52→364/67周，此页为55→364/69周；6–8月4,779点击相同。"
    },
    {
      "section": "roi",
      "title": "ROI估算器与图表窗口",
      "note": "成交率、单笔毛利、首年下单次数等默认项在记录注明为假设，不是实测经营数据。GSC/花费SVG未公开精确逐点数值时仅说明图形观察，不从像素推造原始点值。"
    }
  ],
  "account_notes": [
    {
      "title": "GSC案例1｜qewi*****ener.com",
      "period": "2025-05-05—2026-08-24；69周；摘要6–8月",
      "qualification": "周均55→364；4,779点击、源称79.3万展示、平均排名8.3；非品牌长尾90%、博客96%。CNC页同域名趋势基线不同。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "GSC案例2｜bi***i.com",
      "period": "2025-07-07—2026-08-24；60周；摘要6–8月",
      "qualification": "周均117→144；1,780点击、3.17万展示、平均排名9.0；非品牌长尾1%，另列品牌96%，二者不是互为补数。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "GSC案例3｜sin****gok.com",
      "period": "2025-10-06—2026-08-24；47周；摘要6–8月",
      "qualification": "周均0→43；512点击、5.45万展示、平均排名10.7；非品牌长尾25%，品牌72%，产品页52%维度不同。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    },
    {
      "title": "广告A｜五金紧固件",
      "period": "25/10—26/08；11个月",
      "qualification": "¥36,904；3,168点击；搜索100%；搜索CPC¥11.6；CRM有效线索21、CPA¥1,757、0.66%。词组匹配99%、完全匹配1%为记录支出结构。 历史脱敏账户记录，未见原始后台或独立审计；不代表外贸研究社账户或行业基准。"
    }
  ],
  "anomalies": [
    "第四hero是CPC¥11.6，其他多数行业第四卡是CPA；不能使用统一“单个线索成本”标签。",
    "该页仅一个广告账户，不能把¥11.6或¥1,757包装成行业平均或最低水平。",
    "qewi*****ener.com跨CNC/五金页趋势起点与周数不同；不可只因域名一致而覆盖或拼接。",
    "“周点击55到364，增长超过6倍”原句含倍数歧义：364约为55的6.62倍，增幅约5.62倍；宜直接展示55→364。",
    "记录显示9家客户进入AI点名属于其客户数据，未公开客户明细，不转为我方交付背书。",
    "8页源更新均为2026年9月；2026年10月15日仅为新获取/整理日期，不改写为10月统计。关键词/AI采样未披露精确逐词日期。",
    "GSC摘要记录为6–8月，图轴止于2026-08-24；不足以声称数据覆盖8月31日或完整自然季度。"
  ],
  "brief_insights": [
    "记录第四项为点击费用而非线索成本。",
    "记录唯一广告账户按CRM有效线索计费效。",
    "记录紧固件趋势与CNC页窗口不同。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}