{
  "id": "doors-windows",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥4–70",
      "label": "sliding doors参考点击出价",
      "scope": "美国，该查询的首页出价范围。",
      "note": "源英雄卡为取整展示；广告词表精确值为¥4.3–70.4/次点击。"
    },
    {
      "value": "3/10",
      "label": "该查询前十中的平台及大品牌席位",
      "scope": "仅sliding doors的自然前十。",
      "note": "不能写成26词整体或全行业30%份额。"
    },
    {
      "value": "50%",
      "label": "样本关键词的AI概览出现率",
      "scope": "13/26个美国关键词。",
      "note": "比值与四舍五入一致；仅当次样本。"
    },
    {
      "value": "¥1,002",
      "label": "广告账户样本A的在线留资成本",
      "scope": "案例A，2025-10—2026-08，754条留资。",
      "note": "案例A的在线留资成本为¥1,002，转化率2.21%；案例B另报¥656，样本与期间不同。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "sliding doors 74,000 / folding doors 12,100 / curtain wall 8,100 / aluminum windows 6,600",
              "平台/大品牌占 1–4 席，中国同级站 0 席",
              "平台主导"
            ],
            [
              "本土供应商词",
              "window installation near me 12,100 / window replacement contractor 1,000 / american window manufacturer 260 / local window supplier 110",
              "平台/大品牌占 0–3 席，中国同级站 0 席",
              "本地服务"
            ],
            [
              "供应商采购词",
              "wholesale aluminum windows 260 / custom window manufacturer 260 / bifold door suppliers 170 / bifold door manufacturers 30",
              "平台/大品牌占 1–4 席，中国同级站 0 席",
              "可打长尾"
            ],
            [
              "技术问答词",
              "patio door replacement cost 9,900 / sliding glass door replacement cost 5,400 / patio door glass replacement cost 5,400 / cost of sliding glass doors 1,900",
              "平台/大品牌占 0–2 席，中国同级站 0 席",
              "内容机会"
            ],
            [
              "应用场景长尾",
              "sliding glass doors for patio 33,100 / soundproof windows for bedroom 50 / aluminum windows for commercial buildings 20",
              "平台/大品牌占 3–7 席，中国同级站 0 席",
              "场景切入"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "wholesale aluminum windows",
              "260",
              "18",
              "0",
              "—",
              "待测试"
            ],
            [
              "custom window manufacturer",
              "260",
              "46",
              "0",
              "—",
              "放后期"
            ],
            [
              "bifold door suppliers",
              "170",
              "34",
              "0",
              "—",
              "待测试"
            ],
            [
              "bifold door manufacturers",
              "30",
              "29",
              "0",
              "—",
              "待测试"
            ],
            [
              "folding door factory china",
              "10",
              "—",
              "8",
              "hnlsdecor.com、chinafoldingdoor.com",
              "优先做"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "patio door replacement cost",
              "9,900",
              "28",
              "0",
              "待测试"
            ],
            [
              "sliding glass door replacement cost",
              "5,400",
              "36",
              "0",
              "待测试"
            ],
            [
              "patio door glass replacement cost",
              "5,400",
              "19",
              "0",
              "待测试"
            ],
            [
              "cost of sliding glass doors",
              "1,900",
              "36",
              "0",
              "待测试"
            ],
            [
              "patio doors cost",
              "1,900",
              "35",
              "0",
              "待测试"
            ],
            [
              "patio door prices",
              "1,900",
              "23",
              "0",
              "待测试"
            ],
            [
              "sliding door replacement cost",
              "1,000",
              "26",
              "0",
              "待测试"
            ],
            [
              "sliding glass doors prices",
              "720",
              "30",
              "0",
              "待测试"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "ventanas de aluminio",
              "40,500",
              "¥0.2–3.7"
            ],
            [
              "墨西哥（西班牙语）",
              "puertas de aluminio",
              "40,500",
              "¥0.2–4.1"
            ],
            [
              "墨西哥（西班牙语）",
              "muro cortina",
              "1,600",
              "¥6.7–13.7"
            ],
            [
              "德国（德语）",
              "schiebetüren",
              "60,500",
              "¥1.5–11.8"
            ],
            [
              "德国（德语）",
              "kunststofffenster",
              "9,900",
              "¥6.5–26.1"
            ],
            [
              "德国（德语）",
              "alu fenster",
              "1,900",
              "¥5.4–20.2"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "نوافذ المنيوم",
              "1,000",
              "¥4.7–11.7"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "أبواب المنيوم",
              "260",
              "¥4.8–13.9"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "واجهات زجاجية",
              "260",
              "¥6.2–21.0"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "hotianwindows.com",
              "中国同级工厂站",
              "1",
              "11,721",
              "7,972"
            ],
            [
              "zonledoors.com",
              "中国同级工厂站",
              "1",
              "5,921",
              "3,795"
            ],
            [
              "foenalu.com",
              "中国同级工厂站",
              "1",
              "225",
              "83"
            ],
            [
              "chinafoldingdoor.com",
              "中国同级工厂站",
              "1",
              "14",
              "2"
            ],
            [
              "hnlsdecor.com",
              "中国同级工厂站",
              "1",
              "54",
              "0"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "sliding doors",
              "74,000",
              "¥4.3–70.4"
            ],
            [
              "folding doors",
              "12,100",
              "¥1.4–19.6"
            ],
            [
              "curtain wall",
              "8,100",
              "¥9.2–21.9"
            ],
            [
              "aluminum windows",
              "6,600",
              "¥17.7–88.0"
            ],
            [
              "window manufacturers",
              "4,400",
              "¥25.4–156.3"
            ],
            [
              "upvc windows",
              "2,900",
              "¥18.5–112.0"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "installation, repair, replacement",
              "本地服务意图"
            ],
            [
              "near me, local, contractor",
              "本地服务意图"
            ],
            [
              "replacement cost / installation cost",
              "需按实际供货范围检查意图"
            ],
            [
              "jobs, hiring, careers",
              "招聘与职业信息"
            ],
            [
              "used, second hand, refurbished",
              "二手或租赁需求"
            ],
            [
              "DIY, how to install",
              "个人使用或 DIY"
            ],
            [
              "training, certification course",
              "学习与培训需求"
            ],
            [
              "free sample, giveaway",
              "资料或文件查找"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "gl***ue.com",
      "metrics": [
        {
          "value": "1 → 21",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "236",
          "label": "6–8 月点击"
        },
        {
          "value": "75%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "20.2",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "28",
            "14",
            "0"
          ],
          "series": [
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              {
                "x": 0.0,
                "level": 0
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                "level": 0.036
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                "x": 0.029367,
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                "x": 0.073494,
                "level": 0
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              {
                "x": 0.088253,
                "level": 0
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              {
                "x": 0.103012,
                "level": 0
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              {
                "x": 0.11762,
                "level": 0.036
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              {
                "x": 0.13238,
                "level": 0.036
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              {
                "x": 0.146988,
                "level": 0
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              {
                "x": 0.161747,
                "level": 0
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              {
                "x": 0.176506,
                "level": 0.071333
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              {
                "x": 0.191114,
                "level": 0
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                "x": 0.205873,
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                "level": 0.036
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                "level": 0.036
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              {
                "x": 0.25,
                "level": 0.036
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                "x": 0.264759,
                "level": 0
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              {
                "x": 0.279367,
                "level": 0.071333
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                "x": 0.294127,
                "level": 0
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                "x": 0.308886,
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              {
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              {
                "x": 0.661747,
                "level": 0.321333
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                "x": 0.676506,
                "level": 0.321333
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              {
                "x": 0.691114,
                "level": 0.25
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              {
                "x": 0.705873,
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              {
                "x": 0.720633,
                "level": 0.321333
              },
              {
                "x": 0.735241,
                "level": 0.607333
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              {
                "x": 0.75,
                "level": 0.25
              },
              {
                "x": 0.764759,
                "level": 0.5
              },
              {
                "x": 0.779367,
                "level": 0.607333
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              {
                "x": 0.794127,
                "level": 0.607333
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              {
                "x": 0.808886,
                "level": 0.5
              },
              {
                "x": 0.823494,
                "level": 1
              },
              {
                "x": 0.838253,
                "level": 0.786
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              {
                "x": 0.853012,
                "level": 0.678667
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              {
                "x": 0.86762,
                "level": 0.5
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              {
                "x": 0.88238,
                "level": 0.642667
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              {
                "x": 0.896988,
                "level": 0.642667
              },
              {
                "x": 0.911747,
                "level": 0.286
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              {
                "x": 0.926506,
                "level": 0.392667
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              {
                "x": 0.941114,
                "level": 0.357333
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              {
                "x": 0.955873,
                "level": 0.607333
              },
              {
                "x": 0.970633,
                "level": 0.75
              },
              {
                "x": 0.985241,
                "level": 0.964
              },
              {
                "x": 1.0,
                "level": 0.714
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某建筑玻璃出口站",
      "period": "2025-05-05—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。0以外的均值1→21，不能据此证明内容造成增长。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 2",
      "type": "自然流量",
      "masked_domain": "edun****ows.com",
      "metrics": [
        {
          "value": "3 → 12",
          "label": "周点击（前 4 周 → 近 4 周均值，共 61 周）"
        },
        {
          "value": "175",
          "label": "6–8 月点击"
        },
        {
          "value": "29%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "26.0",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-06-30",
            "2026-08-24"
          ],
          "axis_labels": [
            "24",
            "12",
            "0"
          ],
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                "level": 0.166667
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              },
              {
                "x": 0.6,
                "level": 0.541333
              },
              {
                "x": 0.616717,
                "level": 0.625333
              },
              {
                "x": 0.633283,
                "level": 0.625333
              },
              {
                "x": 0.65,
                "level": 0.374667
              },
              {
                "x": 0.666717,
                "level": 0.666667
              },
              {
                "x": 0.683283,
                "level": 0.458667
              },
              {
                "x": 0.7,
                "level": 1
              },
              {
                "x": 0.716717,
                "level": 0.541333
              },
              {
                "x": 0.733283,
                "level": 0.541333
              },
              {
                "x": 0.75,
                "level": 0.833333
              },
              {
                "x": 0.766717,
                "level": 0.833333
              },
              {
                "x": 0.783283,
                "level": 0.75
              },
              {
                "x": 0.8,
                "level": 0.416667
              },
              {
                "x": 0.816717,
                "level": 0.75
              },
              {
                "x": 0.833283,
                "level": 0.75
              },
              {
                "x": 0.85,
                "level": 0.708
              },
              {
                "x": 0.866717,
                "level": 0.416667
              },
              {
                "x": 0.883283,
                "level": 0.958667
              },
              {
                "x": 0.9,
                "level": 0.416667
              },
              {
                "x": 0.916717,
                "level": 0.374667
              },
              {
                "x": 0.933283,
                "level": 0.458667
              },
              {
                "x": 0.95,
                "level": 0.5
              },
              {
                "x": 0.966717,
                "level": 0.541333
              },
              {
                "x": 0.983283,
                "level": 0.541333
              },
              {
                "x": 1.0,
                "level": 0.374667
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 2｜某系统门窗出口站",
      "period": "2025-06-30—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 3",
      "type": "自然流量",
      "masked_domain": "pav***co.com",
      "metrics": [
        {
          "value": "0 → 14",
          "label": "周点击（前 4 周 → 近 4 周均值，共 47 周）"
        },
        {
          "value": "167",
          "label": "6–8 月点击"
        },
        {
          "value": "31%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "18.3",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-10-06",
            "2026-08-24"
          ],
          "axis_labels": [
            "22",
            "11",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0
              },
              {
                "x": 0.021687,
                "level": 0
              },
              {
                "x": 0.043524,
                "level": 0
              },
              {
                "x": 0.065211,
                "level": 0
              },
              {
                "x": 0.086898,
                "level": 0
              },
              {
                "x": 0.108735,
                "level": 0.045333
              },
              {
                "x": 0.130422,
                "level": 0.045333
              },
              {
                "x": 0.152108,
                "level": 0.136667
              },
              {
                "x": 0.173946,
                "level": 0.136667
              },
              {
                "x": 0.195633,
                "level": 0.045333
              },
              {
                "x": 0.217319,
                "level": 0
              },
              {
                "x": 0.239157,
                "level": 0
              },
              {
                "x": 0.260843,
                "level": 0.045333
              },
              {
                "x": 0.282681,
                "level": 0.090667
              },
              {
                "x": 0.304367,
                "level": 0.136667
              },
              {
                "x": 0.326054,
                "level": 0
              },
              {
                "x": 0.347892,
                "level": 0.136667
              },
              {
                "x": 0.369578,
                "level": 0.090667
              },
              {
                "x": 0.391265,
                "level": 0.090667
              },
              {
                "x": 0.413102,
                "level": 0.136667
              },
              {
                "x": 0.434789,
                "level": 0.182
              },
              {
                "x": 0.456476,
                "level": 0.363333
              },
              {
                "x": 0.478313,
                "level": 0.272667
              },
              {
                "x": 0.5,
                "level": 0.136667
              },
              {
                "x": 0.521687,
                "level": 0.045333
              },
              {
                "x": 0.543524,
                "level": 0.272667
              },
              {
                "x": 0.565211,
                "level": 0.227333
              },
              {
                "x": 0.586898,
                "level": 0.227333
              },
              {
                "x": 0.608735,
                "level": 0.272667
              },
              {
                "x": 0.630422,
                "level": 0.182
              },
              {
                "x": 0.652108,
                "level": 0.136667
              },
              {
                "x": 0.673946,
                "level": 0.045333
              },
              {
                "x": 0.695633,
                "level": 0.136667
              },
              {
                "x": 0.717319,
                "level": 0.272667
              },
              {
                "x": 0.739157,
                "level": 0.363333
              },
              {
                "x": 0.760843,
                "level": 0.5
              },
              {
                "x": 0.782681,
                "level": 0.545333
              },
              {
                "x": 0.804367,
                "level": 0.363333
              },
              {
                "x": 0.826054,
                "level": 0.772667
              },
              {
                "x": 0.847892,
                "level": 0.682
              },
              {
                "x": 0.869578,
                "level": 1
              },
              {
                "x": 0.891265,
                "level": 0.318
              },
              {
                "x": 0.913102,
                "level": 0.5
              },
              {
                "x": 0.934789,
                "level": 0.409333
              },
              {
                "x": 0.956476,
                "level": 0.545333
              },
              {
                "x": 0.978313,
                "level": 0.818
              },
              {
                "x": 1.0,
                "level": 0.727333
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 3｜某铝合金门窗出口站",
      "period": "2025-10-06—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。基期显示0，不计算增长倍数。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥755,431",
          "label": "广告花费（投放 11 个月）"
        },
        {
          "value": "¥22.5",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥1,002",
          "label": "单个线索成本（线索 754 条）"
        },
        {
          "value": "2.21%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/10",
            "25/11",
            "25/12",
            "26/01",
            "26/02",
            "26/03",
            "26/04",
            "26/05",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "88k",
            "44k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 54.9,
              "level": 0.712667
            },
            {
              "x": 115.7,
              "level": 0.898667
            },
            {
              "x": 176.4,
              "level": 0.902
            },
            {
              "x": 237.1,
              "level": 0.744667
            },
            {
              "x": 297.8,
              "level": 0.472667
            },
            {
              "x": 358.6,
              "level": 0.78
            },
            {
              "x": 419.3,
              "level": 0.936
            },
            {
              "x": 480.0,
              "level": 0.935333
            },
            {
              "x": 540.7,
              "level": 0.474667
            },
            {
              "x": 601.5,
              "level": 1
            },
            {
              "x": 662.2,
              "level": 0.722667
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某门窗出口企业",
      "period": "2025-10—2026-08，共11个月",
      "measurement_note": "总花费¥755431，在线留资754（表单655、WhatsApp62、邮件37），成本约¥1002。搜索CPC¥22.5为搜索口径，花费99%搜索；全账户点击34161用于2.21%留资率。未公开去重及有效性规则。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 5",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥5,247",
          "label": "广告花费（投放 1 个月）"
        },
        {
          "value": "¥18.3",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥656",
          "label": "单个线索成本（线索 8 条）"
        },
        {
          "value": "2.8%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [],
      "sample_name": "案例 B｜某门窗出口企业",
      "period": "投放1个月，具体年月未公开",
      "measurement_note": "花费¥5247，点击286，留资8（表单5、WhatsApp2、邮件1）；成本¥656、转化率2.8%可由公开数四舍五入复算。样本仅8条，不用于行业正常成本结论。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "20",
      "lr": "2.5",
      "cr": "3",
      "margin": "15000",
      "orders": "1"
    },
    "presets": [
      {
        "label": "成熟账户水平",
        "values": {
          "cpc": 20,
          "lr": 2.5
        }
      },
      {
        "label": "只投美国",
        "values": {
          "cpc": 23,
          "lr": 2.5
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "SERP样本",
      "value": "26个美国关键词的自然前十",
      "note": "美国 Google 关键词样本；未公开独立采集日，不能标作2026年10月重新采样。"
    },
    {
      "label": "AI概览",
      "value": "13/26，50%",
      "note": "出现次数以查询为分母，非流量占比。"
    },
    {
      "label": "相关提问模块",
      "value": "100%",
      "note": "记录表述覆盖全部26词；商品展示未给出精确数量。"
    },
    {
      "label": "机会分类",
      "value": "1个可做、22个观察、3个不建议",
      "note": "合计26；为样本判断，不是排名结果或普遍适用建议。"
    },
    {
      "label": "ChatGPT测试",
      "value": "6个问题×2轮，共12次回答；提及12个品牌或机构",
      "note": "搜索段明确6题各2轮，GEO段改写为12个问题，存在题数口径差异。记录未公开完整问题、日期和平台版本。"
    }
  ],
  "sample_periods": [
    "GSC案例1：2025-05-05—2026-08-24（69周）",
    "GSC案例2：2025-06-30—2026-08-24（61周）",
    "GSC案例3：2025-10-06—2026-08-24（47周）",
    "广告案例A：2025-10—2026-08（图示11个月）"
  ],
  "table_notes": [
    {
      "section": "search",
      "title": "搜索意图与前十构成",
      "note": "前十席位属于各关键词当次样本，不能把单词的x/10写成全行业市场份额；汇总中的出现次数也不是独立域名数。"
    },
    {
      "section": "seo",
      "title": "采购词与技术问答词",
      "note": "美国月搜索量与KD按源表保留。KD为Semrush指标，不能视为排名概率；破折号表示未给出数据，不能补成0。"
    },
    {
      "section": "seo",
      "title": "国际市场与本地语言",
      "note": "各行对应不同国家、语言和查询；金额为人民币计价的首页出价范围，不是实际成交成本。未公开提取日，不能称10月新数据。"
    },
    {
      "section": "seo",
      "title": "同行自然搜索估算",
      "note": "源表自然关键词与月流量为美国范围的第三方估算，不是对方后台真实访客；不得与下方GSC样本或全球流量混为一表。"
    },
    {
      "section": "ads",
      "title": "关键词广告出价",
      "note": "首页出价区间是Keyword Planner参考范围，单位人民币/次点击；实际账户CPC、每条留资成本和获客成交成本为不同口径。"
    },
    {
      "section": "ads",
      "title": "ROI交互估算",
      "note": "成交率、订单毛利与首年复购次数是记录明确列出的假设输入；估算结果不是已发生业绩。月投放批次的首年模型不能命名为当月实际利润。"
    },
    {
      "section": "cases",
      "title": "自然搜索趋势与6–8月汇总",
      "note": "周点击起止数为前4周与近4周的均值；SVG坐标只支持重画相对形状，不构造逐点原始值。6–8月汇总未给出精确起止日，图轴止于2026-08-24，不能擅改为8月31日。"
    }
  ],
  "account_notes": [
    {
      "title": "案例1：建筑玻璃站",
      "period": "2025-05-05—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。0以外的均值1→21，不能据此证明内容造成增长。"
    },
    {
      "title": "案例2：系统门窗站",
      "period": "2025-06-30—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。"
    },
    {
      "title": "案例3：铝合金门窗站",
      "period": "2025-10-06—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。基期显示0，不计算增长倍数。"
    },
    {
      "title": "广告案例A",
      "period": "2025-10—2026-08，共11个月",
      "qualification": "总花费¥755431，在线留资754（表单655、WhatsApp62、邮件37），成本约¥1002。搜索CPC¥22.5为搜索口径，花费99%搜索；全账户点击34161用于2.21%留资率。未公开去重及有效性规则。"
    },
    {
      "title": "广告案例B",
      "period": "投放1个月，具体年月未公开",
      "qualification": "花费¥5247，点击286，留资8（表单5、WhatsApp2、邮件1）；成本¥656、转化率2.8%可由公开数四舍五入复算。样本仅8条，不用于行业正常成本结论。"
    }
  ],
  "anomalies": [
    "英雄卡称¥1002为最低，与同页案例B的¥656直接冲突。",
    "ChatGPT在搜索段为6题各2轮，GEO段称12个问题；应统一为12次回答，不擅自认定12道不同题。",
    "FAQ称表单比例高的账户成本较低，但公开A表单87%成本1002，B表单62%成本656，所展示两例不支持该方向的因果概括。",
    "A披露搜索花费99%，余下1%渠道未说明；不补写为PMax或其他渠道。"
  ],
  "brief_insights": [
    "工程项目与经销选品应分开承接，点击价格不能替代买家质量。",
    "两例投放时长差异很大，先核对周期再讨论成本差别。",
    "把配置和资料准备做清楚，比照搬平台型大词更有执行意义。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}