{
  "id": "building-materials",
  "page_updated": "2026-10-15",
  "hero_metrics": [
    {
      "value": "¥2–16",
      "label": "wall panels参考点击出价",
      "scope": "美国，该查询的首页出价区间。",
      "note": "英雄卡取整；公开广告词表精确范围¥1.6–16.3/次点击。"
    },
    {
      "value": "3/10",
      "label": "该查询前十的平台及大品牌席位",
      "scope": "仅wall panels查询。",
      "note": "不是27词整体或行业份额。"
    },
    {
      "value": "41%",
      "label": "样本关键词的AI概览出现率",
      "scope": "11/27个美国关键词。",
      "note": "11÷27约40.74%，源取整41%。"
    },
    {
      "value": "¥17.9",
      "label": "记录所报搜索广告CPC",
      "scope": "案例A；记录明确搜索花费100%。",
      "note": "记录CPC为¥17.9；公开总花费¥6,235÷330点击约¥18.89，字段间存在差异，保留原值并说明。"
    }
  ],
  "sections": [
    {
      "id": "profile",
      "tables": []
    },
    {
      "id": "search",
      "tables": [
        {
          "index": 0,
          "section": "search",
          "title": "搜索需求分层与结果构成",
          "headers": [
            "层级",
            "代表词（美国月搜索量）",
            "搜索结果构成",
            "建议优先级"
          ],
          "rows": [
            [
              "行业大词",
              "tiles 165,000 / flooring 110,000 / wall panels 110,000 / decking 40,500",
              "平台/大品牌占 2–5 席，中国同级站 0 席",
              "平台占位，难"
            ],
            [
              "本土供应商词",
              "bathroom remodel contractor 90,500 / flooring installation near me 14,800 / roofing supply store 6,600 / deck builder in my area 720",
              "平台/大品牌占 1–3 席，中国同级站 0 席",
              "本地服务，需观察"
            ],
            [
              "供应商采购词",
              "wholesale flooring 2,900 / wpc decking factory 10 / roofing sheet wholesale 10 / stone cladding supplier 10",
              "平台/大品牌占 0–4 席，中国同级站 0–7 席",
              "同行出现，可做"
            ],
            [
              "技术问答词",
              "carpet installation cost 40,500 / hardwood floor installation cost 27,100 / laminate flooring installation cost 22,200 / tile installation cost 9,900",
              "平台/大品牌占 1–2 席，中国同级站 0 席",
              "内容机会，可做"
            ],
            [
              "应用场景长尾",
              "waterproof bathroom wall panels 6,600 / commercial kitchen flooring tiles 480 / stone veneer for exterior walls 390 / acoustic wall panels for offices 320",
              "平台/大品牌占 2–4 席，中国同级站 0 席",
              "长尾精准，可做"
            ]
          ]
        }
      ]
    },
    {
      "id": "website",
      "tables": []
    },
    {
      "id": "seo",
      "tables": [
        {
          "index": 0,
          "section": "seo",
          "title": "供应商采购关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "同类站点",
            "建议优先级"
          ],
          "rows": [
            [
              "wholesale flooring",
              "2,900",
              "31",
              "0",
              "—",
              "待测试"
            ],
            [
              "wpc decking factory",
              "10",
              "—",
              "7",
              "avidwpc.com、uniwpc.com",
              "优先做"
            ],
            [
              "roofing sheet wholesale",
              "10",
              "—",
              "0",
              "—",
              "待测试"
            ],
            [
              "stone cladding supplier",
              "10",
              "—",
              "0",
              "—",
              "待测试"
            ],
            [
              "building materials supplier china",
              "10",
              "—",
              "3",
              "oppeinhome.com、georgeintl.com",
              "优先做"
            ]
          ]
        },
        {
          "index": 1,
          "section": "seo",
          "title": "技术与选型问答关键词",
          "headers": [
            "关键词",
            "月搜索量（美国）",
            "KD",
            "中国同类站点数（前10）",
            "建议优先级"
          ],
          "rows": [
            [
              "carpet installation cost",
              "40,500",
              "36",
              "0",
              "待测试"
            ],
            [
              "hardwood floor installation cost",
              "27,100",
              "41",
              "0",
              "放后期"
            ],
            [
              "laminate flooring installation cost",
              "22,200",
              "43",
              "0",
              "放后期"
            ],
            [
              "tile installation cost",
              "9,900",
              "13",
              "0",
              "待测试"
            ],
            [
              "carpet replacement cost",
              "8,100",
              "37",
              "0",
              "待测试"
            ],
            [
              "epoxy garage floor cost",
              "8,100",
              "28",
              "0",
              "待测试"
            ],
            [
              "vinyl flooring installation cost",
              "8,100",
              "32",
              "0",
              "待测试"
            ],
            [
              "vinyl plank flooring installation cost",
              "8,100",
              "35",
              "0",
              "待测试"
            ]
          ]
        },
        {
          "index": 2,
          "section": "seo",
          "title": "多语言市场关键词与出价",
          "headers": [
            "市场（语言）",
            "关键词",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "墨西哥（西班牙语）",
              "láminas para techos",
              "22,200",
              "¥0.2–2.8"
            ],
            [
              "墨西哥（西班牙语）",
              "piso de cerámica",
              "2,900",
              "¥0.1–1.8"
            ],
            [
              "墨西哥（西班牙语）",
              "accesorios de baño",
              "2,400",
              "¥0.3–2.4"
            ],
            [
              "巴西（葡萄牙语）",
              "piso cerâmico",
              "22,200",
              "¥0.2–1.3"
            ],
            [
              "巴西（葡萄牙语）",
              "revestimento de pedra",
              "2,900",
              "¥0.6–3.9"
            ],
            [
              "巴西（葡萄牙语）",
              "telhas metálicas",
              "590",
              "¥1.5–6.4"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "بلاط أرضيات",
              "170",
              "¥1.0–8.9"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "أدوات صحية للحمام",
              "10",
              "—"
            ],
            [
              "沙特阿拉伯（阿拉伯语）",
              "ألواح جدران wpc",
              "0",
              "—"
            ]
          ]
        },
        {
          "index": 3,
          "section": "seo",
          "title": "同类站点公开搜索指标",
          "headers": [
            "站点",
            "类型",
            "在本次前十中出现次数",
            "美国自然关键词数",
            "美国月自然流量（估算）"
          ],
          "rows": [
            [
              "unifloorwpc.com",
              "中国同级工厂站",
              "1",
              "1,787",
              "772"
            ],
            [
              "greenzone-wpc.com",
              "中国同级工厂站",
              "1",
              "509",
              "129"
            ],
            [
              "uniwpc.com",
              "中国同级工厂站",
              "1",
              "34",
              "6"
            ],
            [
              "avidwpc.com",
              "中国同级工厂站",
              "1",
              "26",
              "2"
            ],
            [
              "ecotechwpc.com",
              "中国同级工厂站",
              "1",
              "30",
              "0"
            ]
          ]
        }
      ]
    },
    {
      "id": "ads",
      "tables": [
        {
          "index": 0,
          "section": "ads",
          "title": "关键词首页出价范围",
          "headers": [
            "关键词（美国）",
            "月搜索量",
            "首页出价区间（每次点击）"
          ],
          "rows": [
            [
              "tiles",
              "165,000",
              "¥3.4–19.3"
            ],
            [
              "flooring",
              "110,000",
              "¥7.2–88.8"
            ],
            [
              "wall panels",
              "110,000",
              "¥1.6–16.3"
            ],
            [
              "decking",
              "40,500",
              "¥3.8–53.6"
            ],
            [
              "building materials",
              "33,100",
              "¥8.6–49.6"
            ],
            [
              "bathroom fixtures",
              "14,800",
              "¥3.8–24.5"
            ]
          ]
        },
        {
          "index": 1,
          "section": "ads",
          "title": "搜索意图排除建议",
          "headers": [
            "搜索词示例",
            "意图检查方向"
          ],
          "rows": [
            [
              "installation near me",
              "本地服务意图"
            ],
            [
              "repair",
              "本地服务意图"
            ],
            [
              "training",
              "学习与培训需求"
            ],
            [
              "cost per square foot",
              "需按实际供货范围检查意图"
            ],
            [
              "remodel contractor",
              "需按实际供货范围检查意图"
            ],
            [
              "supply store",
              "需按实际供货范围检查意图"
            ],
            [
              "diy",
              "个人使用或 DIY"
            ],
            [
              "used",
              "二手或租赁需求"
            ]
          ]
        }
      ]
    },
    {
      "id": "geo",
      "tables": []
    },
    {
      "id": "cases",
      "tables": []
    },
    {
      "id": "roadmap",
      "tables": []
    },
    {
      "id": "service",
      "tables": []
    },
    {
      "id": "faq",
      "tables": []
    },
    {
      "id": "more",
      "tables": []
    }
  ],
  "cases": [
    {
      "title": "自然搜索样本 1",
      "type": "自然流量",
      "masked_domain": "itav****bal.com",
      "metrics": [
        {
          "value": "22 → 150",
          "label": "周点击（前 4 周 → 近 4 周均值，共 47 周）"
        },
        {
          "value": "1,767",
          "label": "6–8 月点击"
        },
        {
          "value": "53%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "8.1",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-10-06",
            "2026-08-24"
          ],
          "axis_labels": [
            "178",
            "89",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0.140667
              },
              {
                "x": 0.021687,
                "level": 0.129333
              },
              {
                "x": 0.043524,
                "level": 0.134667
              },
              {
                "x": 0.065211,
                "level": 0.101333
              },
              {
                "x": 0.086898,
                "level": 0.134667
              },
              {
                "x": 0.108735,
                "level": 0.112667
              },
              {
                "x": 0.130422,
                "level": 0.044667
              },
              {
                "x": 0.152108,
                "level": 0.112667
              },
              {
                "x": 0.173946,
                "level": 0.112667
              },
              {
                "x": 0.195633,
                "level": 0.084
              },
              {
                "x": 0.217319,
                "level": 0.09
              },
              {
                "x": 0.239157,
                "level": 0.050667
              },
              {
                "x": 0.260843,
                "level": 0.078667
              },
              {
                "x": 0.282681,
                "level": 0.078667
              },
              {
                "x": 0.304367,
                "level": 0.073333
              },
              {
                "x": 0.326054,
                "level": 0.084
              },
              {
                "x": 0.347892,
                "level": 0.236
              },
              {
                "x": 0.369578,
                "level": 0.146
              },
              {
                "x": 0.391265,
                "level": 0.134667
              },
              {
                "x": 0.413102,
                "level": 0.134667
              },
              {
                "x": 0.434789,
                "level": 0.168667
              },
              {
                "x": 0.456476,
                "level": 0.18
              },
              {
                "x": 0.478313,
                "level": 0.292
              },
              {
                "x": 0.5,
                "level": 0.326
              },
              {
                "x": 0.521687,
                "level": 0.252667
              },
              {
                "x": 0.543524,
                "level": 0.258667
              },
              {
                "x": 0.565211,
                "level": 0.337333
              },
              {
                "x": 0.586898,
                "level": 0.348
              },
              {
                "x": 0.608735,
                "level": 0.348
              },
              {
                "x": 0.630422,
                "level": 0.534
              },
              {
                "x": 0.652108,
                "level": 0.550667
              },
              {
                "x": 0.673946,
                "level": 0.556
              },
              {
                "x": 0.695633,
                "level": 0.5
              },
              {
                "x": 0.717319,
                "level": 0.556
              },
              {
                "x": 0.739157,
                "level": 0.634667
              },
              {
                "x": 0.760843,
                "level": 0.708
              },
              {
                "x": 0.782681,
                "level": 0.5
              },
              {
                "x": 0.804367,
                "level": 0.646
              },
              {
                "x": 0.826054,
                "level": 0.674
              },
              {
                "x": 0.847892,
                "level": 0.814667
              },
              {
                "x": 0.869578,
                "level": 0.668667
              },
              {
                "x": 0.891265,
                "level": 0.831333
              },
              {
                "x": 0.913102,
                "level": 1
              },
              {
                "x": 0.934789,
                "level": 0.926667
              },
              {
                "x": 0.956476,
                "level": 0.713333
              },
              {
                "x": 0.978313,
                "level": 0.955333
              },
              {
                "x": 1.0,
                "level": 0.764
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 1｜某卫浴厨具定制出口站",
      "period": "2025-10-06—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 2",
      "type": "自然流量",
      "masked_domain": "mex***ch.com",
      "metrics": [
        {
          "value": "344 → 366",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "5,170",
          "label": "6–8 月点击"
        },
        {
          "value": "12%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "11.4",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "489",
            "244",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0.724
              },
              {
                "x": 0.014759,
                "level": 0.722
              },
              {
                "x": 0.029367,
                "level": 0.689333
              },
              {
                "x": 0.044127,
                "level": 0.678667
              },
              {
                "x": 0.058886,
                "level": 0.689333
              },
              {
                "x": 0.073494,
                "level": 0.554
              },
              {
                "x": 0.088253,
                "level": 0.588667
              },
              {
                "x": 0.103012,
                "level": 0.654667
              },
              {
                "x": 0.11762,
                "level": 0.714
              },
              {
                "x": 0.13238,
                "level": 0.642
              },
              {
                "x": 0.146988,
                "level": 0.632
              },
              {
                "x": 0.161747,
                "level": 0.572667
              },
              {
                "x": 0.176506,
                "level": 0.652667
              },
              {
                "x": 0.191114,
                "level": 0.570667
              },
              {
                "x": 0.205873,
                "level": 0.568667
              },
              {
                "x": 0.220633,
                "level": 0.642
              },
              {
                "x": 0.235241,
                "level": 0.566667
              },
              {
                "x": 0.25,
                "level": 0.705333
              },
              {
                "x": 0.264759,
                "level": 0.64
              },
              {
                "x": 0.279367,
                "level": 0.652667
              },
              {
                "x": 0.294127,
                "level": 0.611333
              },
              {
                "x": 0.308886,
                "level": 0.525333
              },
              {
                "x": 0.323494,
                "level": 0.552
              },
              {
                "x": 0.338253,
                "level": 0.574667
              },
              {
                "x": 0.353012,
                "level": 0.611333
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              {
                "x": 0.36762,
                "level": 0.572667
              },
              {
                "x": 0.38238,
                "level": 0.63
              },
              {
                "x": 0.396988,
                "level": 0.593333
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              {
                "x": 0.411747,
                "level": 0.574667
              },
              {
                "x": 0.426506,
                "level": 0.480667
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              {
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                "level": 0.511333
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              {
                "x": 0.455873,
                "level": 0.503333
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              {
                "x": 0.470633,
                "level": 0.490667
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              {
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                "level": 0.442
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              {
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                "level": 0.466
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              {
                "x": 0.588253,
                "level": 0.54
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              {
                "x": 0.603012,
                "level": 0.599333
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              {
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                "level": 0.615333
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              {
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                "level": 0.748667
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              {
                "x": 0.646988,
                "level": 0.709333
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              {
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                "level": 0.716
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              {
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                "level": 0.766667
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              {
                "x": 0.691114,
                "level": 0.828
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              {
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                "level": 0.838667
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              {
                "x": 0.720633,
                "level": 0.926667
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              {
                "x": 0.735241,
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              {
                "x": 0.75,
                "level": 0.808
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              {
                "x": 0.764759,
                "level": 0.896
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              {
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              {
                "x": 0.794127,
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              {
                "x": 0.808886,
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              {
                "x": 0.823494,
                "level": 1
              },
              {
                "x": 0.838253,
                "level": 0.814
              },
              {
                "x": 0.853012,
                "level": 0.766667
              },
              {
                "x": 0.86762,
                "level": 0.783333
              },
              {
                "x": 0.88238,
                "level": 0.804
              },
              {
                "x": 0.896988,
                "level": 0.83
              },
              {
                "x": 0.911747,
                "level": 0.785333
              },
              {
                "x": 0.926506,
                "level": 0.875333
              },
              {
                "x": 0.941114,
                "level": 0.783333
              },
              {
                "x": 0.955873,
                "level": 0.799333
              },
              {
                "x": 0.970633,
                "level": 0.758667
              },
              {
                "x": 0.985241,
                "level": 0.709333
              },
              {
                "x": 1.0,
                "level": 0.73
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 2｜某户外木塑建材出口站",
      "period": "2025-05-05—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "自然搜索样本 3",
      "type": "自然流量",
      "masked_domain": "jlr****ile.com",
      "metrics": [
        {
          "value": "15 → 62",
          "label": "周点击（前 4 周 → 近 4 周均值，共 69 周）"
        },
        {
          "value": "819",
          "label": "6–8 月点击"
        },
        {
          "value": "85%",
          "label": "点击来自非品牌长尾词"
        },
        {
          "value": "9.1",
          "label": "6–8 月平均排名"
        }
      ],
      "charts": [
        {
          "title": "周点击趋势",
          "caption": "每周自然点击（Google Search Console）",
          "kind": "line",
          "labels": [
            "2025-05-05",
            "2026-08-24"
          ],
          "axis_labels": [
            "94",
            "47",
            "0"
          ],
          "series": [
            [
              {
                "x": 0.0,
                "level": 0.159333
              },
              {
                "x": 0.014759,
                "level": 0.148667
              },
              {
                "x": 0.029367,
                "level": 0.180667
              },
              {
                "x": 0.044127,
                "level": 0.159333
              },
              {
                "x": 0.058886,
                "level": 0.085333
              },
              {
                "x": 0.073494,
                "level": 0.191333
              },
              {
                "x": 0.088253,
                "level": 0.202
              },
              {
                "x": 0.103012,
                "level": 0.234
              },
              {
                "x": 0.11762,
                "level": 0.276667
              },
              {
                "x": 0.13238,
                "level": 0.17
              },
              {
                "x": 0.146988,
                "level": 0.298
              },
              {
                "x": 0.161747,
                "level": 0.542667
              },
              {
                "x": 0.176506,
                "level": 0.351333
              },
              {
                "x": 0.191114,
                "level": 0.287333
              },
              {
                "x": 0.205873,
                "level": 0.33
              },
              {
                "x": 0.220633,
                "level": 0.362
              },
              {
                "x": 0.235241,
                "level": 0.362
              },
              {
                "x": 0.25,
                "level": 0.362
              },
              {
                "x": 0.264759,
                "level": 0.596
              },
              {
                "x": 0.279367,
                "level": 0.510667
              },
              {
                "x": 0.294127,
                "level": 0.564
              },
              {
                "x": 0.308886,
                "level": 0.468
              },
              {
                "x": 0.323494,
                "level": 0.510667
              },
              {
                "x": 0.338253,
                "level": 0.436
              },
              {
                "x": 0.353012,
                "level": 0.606667
              },
              {
                "x": 0.36762,
                "level": 0.606667
              },
              {
                "x": 0.38238,
                "level": 0.5
              },
              {
                "x": 0.396988,
                "level": 0.521333
              },
              {
                "x": 0.411747,
                "level": 0.446667
              },
              {
                "x": 0.426506,
                "level": 0.5
              },
              {
                "x": 0.441114,
                "level": 0.564
              },
              {
                "x": 0.455873,
                "level": 0.521333
              },
              {
                "x": 0.470633,
                "level": 0.564
              },
              {
                "x": 0.485241,
                "level": 0.532
              },
              {
                "x": 0.5,
                "level": 0.298
              },
              {
                "x": 0.514759,
                "level": 0.489333
              },
              {
                "x": 0.529367,
                "level": 0.457333
              },
              {
                "x": 0.544127,
                "level": 0.298
              },
              {
                "x": 0.558886,
                "level": 0.340667
              },
              {
                "x": 0.573494,
                "level": 0.596
              },
              {
                "x": 0.588253,
                "level": 0.680667
              },
              {
                "x": 0.603012,
                "level": 0.564
              },
              {
                "x": 0.61762,
                "level": 0.776667
              },
              {
                "x": 0.63238,
                "level": 0.734
              },
              {
                "x": 0.646988,
                "level": 0.702
              },
              {
                "x": 0.661747,
                "level": 0.787333
              },
              {
                "x": 0.676506,
                "level": 0.638
              },
              {
                "x": 0.691114,
                "level": 0.882667
              },
              {
                "x": 0.705873,
                "level": 0.882667
              },
              {
                "x": 0.720633,
                "level": 0.840667
              },
              {
                "x": 0.735241,
                "level": 0.755333
              },
              {
                "x": 0.75,
                "level": 1
              },
              {
                "x": 0.764759,
                "level": 0.776667
              },
              {
                "x": 0.779367,
                "level": 0.744667
              },
              {
                "x": 0.794127,
                "level": 0.691333
              },
              {
                "x": 0.808886,
                "level": 0.840667
              },
              {
                "x": 0.823494,
                "level": 0.702
              },
              {
                "x": 0.838253,
                "level": 0.638
              },
              {
                "x": 0.853012,
                "level": 0.564
              },
              {
                "x": 0.86762,
                "level": 0.553333
              },
              {
                "x": 0.88238,
                "level": 0.67
              },
              {
                "x": 0.896988,
                "level": 0.691333
              },
              {
                "x": 0.911747,
                "level": 0.691333
              },
              {
                "x": 0.926506,
                "level": 0.776667
              },
              {
                "x": 0.941114,
                "level": 0.691333
              },
              {
                "x": 0.955873,
                "level": 0.564
              },
              {
                "x": 0.970633,
                "level": 0.766
              },
              {
                "x": 0.985241,
                "level": 0.702
              },
              {
                "x": 1.0,
                "level": 0.596
              }
            ]
          ],
          "bars": [],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 3｜某屋面瓦建材出口站",
      "period": "2025-05-05—2026-08-24",
      "measurement_note": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    },
    {
      "title": "广告账户样本 4",
      "type": "谷歌广告",
      "masked_domain": "",
      "metrics": [
        {
          "value": "¥6,235",
          "label": "广告花费（投放 4 个月）"
        },
        {
          "value": "¥17.9",
          "label": "搜索广告平均点击单价"
        },
        {
          "value": "¥779",
          "label": "单个线索成本（线索 8 条）"
        },
        {
          "value": "2.42%",
          "label": "点击→留资转化率"
        }
      ],
      "charts": [
        {
          "title": "月度广告花费",
          "caption": "月度广告花费（人民币）",
          "kind": "bar",
          "labels": [
            "25/12",
            "26/06",
            "26/07",
            "26/08"
          ],
          "axis_labels": [
            "4k",
            "2k",
            "0k"
          ],
          "series": [],
          "bars": [
            {
              "x": 74.1,
              "level": 0.048667
            },
            {
              "x": 241.1,
              "level": 0.352667
            },
            {
              "x": 408.1,
              "level": 1
            },
            {
              "x": 575.1,
              "level": 0.255333
            }
          ],
          "value_precision": "source_graph_relative_geometry",
          "note": "按公开图形的相对高度重新绘制；记录未披露逐点原始数据，不提供精确点值。"
        }
      ],
      "sample_name": "案例 A｜某装饰建材出口企业",
      "period": "图示2025-12、2026-06、07、08，共4个有值月份",
      "measurement_note": "非连续四个月，不补绘2026-01至05花费。花费¥6235、330点击、8留资（表单7、WhatsApp1）；CPL约¥779、转化率约2.42%可复算，CPC¥17.9与总数不一致。仅8条样本。表单与WhatsApp比例为取整，构成图优先展示7和1的计数。",
      "qualification": "历史账户样本；未取得原始报表进行独立审计。"
    }
  ],
  "roi": {
    "defaults": {
      "budget": "20000",
      "cpc": "18",
      "lr": "2.4",
      "cr": "3",
      "margin": "15000",
      "orders": "3"
    },
    "presets": [
      {
        "label": "成熟账户水平",
        "values": {
          "cpc": 18,
          "lr": 2.4
        }
      }
    ]
  },
  "display_month": "2026-10",
  "search_facts": [
    {
      "label": "SERP样本",
      "value": "27个美国关键词的自然前十",
      "note": "美国 Google 关键词样本；未公开独立采集日，不能标作2026年10月重新采样。"
    },
    {
      "label": "AI概览",
      "value": "11/27，41%",
      "note": "仅该样本中的模块出现率。"
    },
    {
      "label": "相关提问模块",
      "value": "27/27，100%",
      "note": "记录显示全部样本词出现。"
    },
    {
      "label": "本地模块与商品展示",
      "value": "12个本地模块、13个商品模块",
      "note": "按查询计出现，不代表排名或访问分布。"
    },
    {
      "label": "ChatGPT观察",
      "value": "12次回答，提及13家企业",
      "note": "记录称其中1家为记录服务商的客户；不写成外贸研究社客户，也不能把提及等同真实入围采购。"
    }
  ],
  "sample_periods": [
    "GSC案例1：2025-10-06—2026-08-24（47周）",
    "GSC案例2及3：2025-05-05—2026-08-24（69周）",
    "广告案例A有图示数据的月份：2025-12、2026-06、2026-07、2026-08（非连续4个月）"
  ],
  "table_notes": [
    {
      "section": "search",
      "title": "搜索意图与前十构成",
      "note": "前十席位属于各关键词当次样本，不能把单词的x/10写成全行业市场份额；汇总中的出现次数也不是独立域名数。"
    },
    {
      "section": "seo",
      "title": "采购词与技术问答词",
      "note": "美国月搜索量与KD按源表保留。KD为Semrush指标，不能视为排名概率；破折号表示未给出数据，不能补成0。"
    },
    {
      "section": "seo",
      "title": "国际市场与本地语言",
      "note": "各行对应不同国家、语言和查询；金额为人民币计价的首页出价范围，不是实际成交成本。未公开提取日，不能称10月新数据。"
    },
    {
      "section": "seo",
      "title": "同行自然搜索估算",
      "note": "源表自然关键词与月流量为美国范围的第三方估算，不是对方后台真实访客；不得与下方GSC样本或全球流量混为一表。"
    },
    {
      "section": "ads",
      "title": "关键词广告出价",
      "note": "首页出价区间是Keyword Planner参考范围，单位人民币/次点击；实际账户CPC、每条留资成本和获客成交成本为不同口径。"
    },
    {
      "section": "ads",
      "title": "ROI交互估算",
      "note": "成交率、订单毛利与首年复购次数是记录明确列出的假设输入；估算结果不是已发生业绩。月投放批次的首年模型不能命名为当月实际利润。"
    },
    {
      "section": "cases",
      "title": "自然搜索趋势与6–8月汇总",
      "note": "周点击起止数为前4周与近4周的均值；SVG坐标只支持重画相对形状，不构造逐点原始值。6–8月汇总未给出精确起止日，图轴止于2026-08-24，不能擅改为8月31日。"
    }
  ],
  "account_notes": [
    {
      "title": "自然案例1：卫浴厨具定制",
      "period": "2025-10-06—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。"
    },
    {
      "title": "自然案例2：户外木塑建材",
      "period": "2025-05-05—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。"
    },
    {
      "title": "自然案例3：屋面瓦",
      "period": "2025-05-05—2026-08-24",
      "qualification": "历史GSC样本；周点击比较采用首4周与末4周均值，未独立核对后台。"
    },
    {
      "title": "广告案例A：装饰建材",
      "period": "图示2025-12、2026-06、07、08，共4个有值月份",
      "qualification": "非连续四个月，不补绘2026-01至05花费。花费¥6235、330点击、8留资（表单7、WhatsApp1）；CPL约¥779、转化率约2.42%可复算，CPC¥17.9与总数不一致。仅8条样本。表单与WhatsApp比例为取整，构成图优先展示7和1的计数。"
    }
  ],
  "anomalies": [
    "总花费¥6235÷330点击≈¥18.89；源卡及正文CPC¥17.9不能由这些公开总数复算，且源披露搜索100%，无法用已公开渠道差异解释。",
    "投放4个月实际为非连续月份，不能标为2025-12—2026-03，也不能将中间缺月补0或插值。"
  ],
  "brief_insights": [
    "建材应先核对计价单位与用途，再比较线索成本。",
    "小样本更适合发现询盘流程问题，不能直接给市场下定论。",
    "批次、样品和包装信息能帮助销售减少采购补问。"
  ],
  "time_note": "本页于2026年10月15日更新整理；原始工具和账户样本按实际期间列示，未披露的采样窗口不推定为10月。"
}